AMA: Snowflake Director, Product Marketing, Alexandra Gutow on Messaging
November 4 @ 10:00AM PT
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Arcade.dev Head of Marketing • 4y
I believe 2 parts of this have already been answered, but for the persona-/vertical-based question, yes! If you're taking to a user vs an executive, those messages likely...
893 Views
2 requests
Arcade.dev Head of Marketing • 4y
I actually tend to take bits and pieces from different ones that I've used in the past to create my go-to. Whatever framework you use should help you get to a focused opi...
15109 Views
8 requests
Arcade.dev Head of Marketing • 4y
Similar to how you need to enable sales when you roll out new messaging, you need to enable your marketing partners as well, especially if they're part of a cross-functio...
775 Views
2 requests
How do you incorporate voice of the customer into positioning and messaging?
Curious to know how customer research works best in your experience and how to drive to actionable outputs like positioning and messaging.
Arcade.dev Head of Marketing • 4y
I love bringing the voice of the customer into messaging! It's one of the most powerful inputs you have. Nothing beats actually talking to or hearing from customers. Shad...
818 Views
5 requests
Arcade.dev Head of Marketing • 4y
One of my biggest criteria for success is how much messaging is repeated. Whether that's by your sales team, customers, media/articles, etc. So I tend to bring testing an...
900 Views
6 requests
Arcade.dev Head of Marketing • 4y
2 pieces of advice here: 1) Take a look at the messaging from other companies (even outside of your market or industry). Who is really nailing it and what do you like abo...
2428 Views
4 requests
Arcade.dev Head of Marketing • 4y
I love this question! This is one of my favorite parts of product marketing - getting to translate deeply technical concepts into what actually matters. As much as possib...
1919 Views
2 requests