Profile
Alex Gutow

Alex Gutow

Senior Director of Product Marketing, Snowflake

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Alex Gutow
Alex Gutow
Snowflake Senior Director of Product Marketing
Summary
As the Senior Director of Product Marketing at Snowflake, a key challenge our team faced in 2023 was launching over 18 top-tier features at our major user conference, Snowflake Summit. This was the moment to clearly articulate our innovation and our vision for the future, particularly in the area......Read More
Snowflake Templates Included
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingNovember 4
I actually tend to take bits and pieces from different ones that I've used in the past to create my go-to. Whatever framework you use should help you get to a focused opinion on the tagline, elevator pitch, and 3 benefit pillars. This means it should capture who is this for (primary personas) and......Read More
11192 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingNovember 4
2 pieces of advice here: 1) Take a look at the messaging from other companies (even outside of your market or industry). Who is really nailing it and what do you like about it? And who are the players that you still can't figure out what they do? See if you can start to incorporate some of the a......Read More
1782 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
Having a portfolio at the ready is always helpful (and can be a nice thing to reflect back on for you). For product marketing, this can consist of things like blogs or web pages you've written, webinars or conference sessions that you've presented, etc. I recommend always keeping a running Google......Read More
1471 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingNovember 4
I love this question! This is one of my favorite parts of product marketing - getting to translate deeply technical concepts into what actually matters. As much as possible, I encourage you to dig into the technology. Spend time with your product and engineering teams to really understand what is......Read More
1341 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
In general, I'm a big believer in product marketers having multiple "tools in their toolkit" to use depending on the project at hand. This means being able to pull different frameworks or skills from multiple places. So as much as possible, try out a course here and there instead of going all in ......Read More
1315 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
As a product marketer, the top three skills I use are: * Being curious and not being afraid to ask questions: Curiosity is so critical for product marketers, especially when it comes to the products and features that we're responsible for. The more you understand about your area, the b......Read More
1286 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
Over the past few years (and continuing), it's become more important that product marketers have technical depth in the areas they cover. Being able to go deep in your area will make your messaging better and will help you better identify what are the right topics and tactics necessary to land in......Read More
1244 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
Product marketing can be an especially hard role to break into, but not impossible! First, one of the most powerful things for a product marketer is how well they know and understand the audience they need to speak to. Look for PMM roles that are looking to sell to your current role, since you'd ......Read More
1241 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 21
While I certainly love product marketing, it's definitely not for everyone. PMMs often deal with a fair amount of ambiguity. Even if the problem is clearly defined (which isn't always the case), there can be many different paths to solving it. It's on the PMM to create the structure to solve the ......Read More
1230 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingNovember 4
One of my biggest criteria for success is how much messaging is repeated. Whether that's by your sales team, customers, media/articles, etc. So I tend to bring testing and validation into the messaging process pretty early and collect that qualitative data. I'm a big fan of going directly to acco......Read More
824 Views
Credentials & Highlights
Senior Director of Product Marketing at Snowflake
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Product Marketing Soft and Hard Skills, Messaging