AMA: SoundCloud Former Vice President of Product Marketing, Ryan Goldman on Developing Your Product Marketing Career
May 5 @ 10:00AM PT
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What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidat...
14456 Views
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Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the p...
9529 Views
3 requests
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great fea...
2667 Views
2 requests
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
The biggest attributes that indicate PMM leadership potential are: Comfort with ambiguity Ability to articulate a thematic narrative Planning, delegation, and execution...
1747 Views
4 requests
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Part 1: Don't let being right stand in the way of understanding what's most important to your stakeholder. Part 2: "Take your talents to South Beach." Meaning, if your...
2023 Views
2 requests
How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you crea...
734 Views
1 request
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sa...
1808 Views
2 requests
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketin...
17616 Views
3 requests