Ryan Goldman

Senior Vice President of Marketing (interim), Speedata

Content

What are good product marketing OKRs?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More

16504 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidate or have an insider hookup). So you should re-frame the exercise as less about arriving at the right answer and more about dem......Read More

9394 Views

What is your favorite product marketing interview question and the best answer you've heard?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the planning and execution. How would you go about making the initiative successful?" A great answer always includes something li......Read More

7986 Views

What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great feature-related blog post or one-pager, a positioning and differentiation narrative, and slides that cue up best practices, then I......Read More

1851 Views

What's the best piece of career advice you received?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

Part 1: Don't let being right stand in the way of understanding what's most important to your stakeholder. Part 2: "Take your talents to South Beach." Meaning, if your stakeholder is C-level, and they say out loud that they don't want or need you, GET OUT! Do as LeBron did when he announce......Read More

1485 Views

How do you make the jump from senior manager to director level in product marketing?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sales, Customer Success, etc. in ways that they wouldn't be able to serve themselves. And use that mentalithy to get things done ......Read More

1460 Views

How do you assess leadership potential when a candidate is looking to grow in product marketing? What are the top skills?

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

The biggest attributes that indicate PMM leadership potential are: * Comfort with ambiguity * Ability to articulate a thematic narrative * Planning, delegation, and execution skills in tandem Ambiguity is a fact of life, especially when it comes to product roadmaps, timelines, and resources......Read More

1263 Views

How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted

Ryan Goldman

Speedata Senior Vice President of Marketing (interim) • May 5

To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you create value for the company and being able to align that value to the highest-level corporate goals. This is especially true in PM......Read More

664 Views

Ryan Goldman

Speedata Senior Vice President of Marketing (interim)

SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco

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At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed......more

Video: How to drive deeper insights when managing the Go To Market with VP of PMM at Soundcloud

In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloud......more

Credentials & Highlights

Senior Vice President of Marketing (interim) at Speedata