Content
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketin...
17616 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidat...
14456 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the p...
9529 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great fea...
2667 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Part 1: Don't let being right stand in the way of understanding what's most important to your stakeholder. Part 2: "Take your talents to South Beach." Meaning, if your...
2023 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sa...
1808 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
The biggest attributes that indicate PMM leadership potential are: Comfort with ambiguity Ability to articulate a thematic narrative Planning, delegation, and execution...
1747 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you crea...
734 Views
In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloud...more
Apella Vice President of Marketing
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
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At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed...more
Credentials & Highlights
Vice President of Marketing at Apella
Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at Tufts, Northwestern, Kellogg School of Management
Lives In Oakland, CA
Knows About Product Marketing Career Path, Product Marketing Interviews, Messaging, Product Marke...more