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Ryan Goldman
Global VP Marketing, Moloco
Content
Ryan Goldman
MOLOCO Global VP Marketing • May 6
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
13161 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the planning and execution. How would you go about making the initiative successful?" A great answer always includes something li......Read More
5661 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidate or have an insider hookup). So you should re-frame the exercise as less about arriving at the right answer and more about dem......Read More
4892 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great feature-related blog post or one-pager, a positioning and differentiation narrative, and slides that cue up best practices, then I......Read More
1263 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
Part 1: Don't let being right stand in the way of understanding what's most important to your stakeholder. Part 2: "Take your talents to South Beach." Meaning, if your stakeholder is C-level, and they say out loud that they don't want or need you, GET OUT! Do as LeBron did when he announce......Read More
1197 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sales, Customer Success, etc. in ways that they wouldn't be able to serve themselves. And use that mentalithy to get things done ......Read More
1185 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
The biggest attributes that indicate PMM leadership potential are: * Comfort with ambiguity * Ability to articulate a thematic narrative * Planning, delegation, and execution skills in tandem Ambiguity is a fact of life, especially when it comes to product roadmaps, timelines, and resources......Read More
1048 Views
Ryan Goldman
MOLOCO Global VP Marketing • May 6
To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you create value for the company and being able to align that value to the highest-level corporate goals. This is especially true in PM......Read More
659 Views
Video: How to drive deeper insights when managing the Go To Market with VP of PMM at Soundcloud
In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloud......more
Ryan Goldman
Moloco Global VP Marketing
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
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At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed......more
Credentials & Highlights
Global VP Marketing at MOLOCO
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oakland, CA
Knows About Product Marketing Career Path, Messaging, B2B Product Marketing KPI's, Influencing th......more