Ryan Goldman
Global VP Marketing, MOLOCO
Content
Ryan Goldman
Global VP Marketing at MOLOCO
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
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At the time of this interview, Ryan was leading SoundCloud’s Product Marketing
function and was key to their fan-powered royalties campaign - a campaign that
revolutionized streaming payouts and enabled listeners to impact what artists
make based on how many hours of their music has been streamed...more
Video: How to drive deeper insights when managing the Go To Market with VP of PMM at Soundcloud
Global VP Marketing
My favorite question to ask is something along the lines of "Here's a big
initiative we're planning to roll out, and whoever gets this job will own at
least part of the planning and execution. How would you go about making the
initiative successful?"
A great answer always includes something li...more
Global VP Marketing
To be honest, you shouldn't assume years of experience or tenure influence
promotion. Promotion, especially at earlier-stage companies, is super aligned to
where you create value for the company and being able to align that value to the
highest-level corporate goals. This is especially true in PM...more
Global VP Marketing
Part 1: Don't let being right stand in the way of understanding what's most
important to your stakeholder.
Part 2: "Take your talents to South Beach."
Meaning, if your stakeholder is C-level, and they say out loud that they don't
want or need you, GET OUT! Do as LeBron did when he announce...more
Global VP Marketing
The trifecta of short-form published writing, long-form writing, and enablement
materials always does the trick for me. If I can see the candidate has written a
great feature-related blog post or one-pager, a positioning and differentiation
narrative, and slides that cue up best practices, then I...more
Global VP Marketing
Adopt a mentality that focuses on the market first, not the product. That way,
you can serve your partners in Product, Engineering, Demand Generation, Revenue,
Growth, Sales, Customer Success, etc. in ways that they wouldn't be able to
serve themselves. And use that mentalithy to get things done ...more
Global VP Marketing
The biggest attributes that indicate PMM leadership potential are:
* Comfort with ambiguity
* Ability to articulate a thematic narrative
* Planning, delegation, and execution skills in tandem
Ambiguity is a fact of life, especially when it comes to product roadmaps,
timelines, and resources...more
Global VP Marketing
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY
context- and business-specific, so there isn't such thing as "good OKRs for PMM"
in the abstract. You should be aligning PMM OKRs to the OKRs at the company
level. And keep in mind that they are all about business transform...more
Global VP Marketing
As a candidate, you're never expected by the interviewer to have all the
context. So it's an impossible expectation to put on yourself (unless you're an
internal candidate or have an insider hookup). So you should re-frame the
exercise as less about arriving at the right answer and more about dem...more
Credentials & Highlights
Global VP Marketing at MOLOCO
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Oakland, CA
Work with Ryan
Bay Area or Remote