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Ryan Goldman

Ryan Goldman

Global VP Marketing, MOLOCO

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Ryan Goldman
Global VP Marketing at MOLOCO
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
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At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed...more
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Video: How to drive deeper insights when managing the Go To Market with VP of PMM at Soundcloud
In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloud...more
Ryan Goldman
Ryan Goldman
Global VP Marketing
What is your favorite product marketing interview question and the best answer you've heard?
My favorite question to ask is something along the lines of "Here's a big initiative we're planning to roll out, and whoever gets this job will own at least part of the planning and execution. How would you go about making the initiative successful?" A great answer always includes something li...more
82 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
I have worked in b2b product marketing for several years but have not been promoted yet. What is your advice for me on how to approach the conversation with my manager?
To be honest, you shouldn't assume years of experience or tenure influence promotion. Promotion, especially at earlier-stage companies, is super aligned to where you create value for the company and being able to align that value to the highest-level corporate goals. This is especially true in PM...more
25 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
What's the best piece of career advice you received?
Part 1: Don't let being right stand in the way of understanding what's most important to your stakeholder. Part 2: "Take your talents to South Beach."  Meaning, if your stakeholder is C-level, and they say out loud that they don't want or need you, GET OUT! Do as LeBron did when he announce...more
30 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
What would you rec highlighting in prod mar portfolio? Writing samples? Case studies? What would make a candidate stand out to you? Thx!
The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great feature-related blog post or one-pager, a positioning and differentiation narrative, and slides that cue up best practices, then I...more
28 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
How do you make the jump from senior manager to director level in product marketing?
Adopt a mentality that focuses on the market first, not the product. That way, you can serve your partners in Product, Engineering, Demand Generation, Revenue, Growth, Sales, Customer Success, etc. in ways that they wouldn't be able to serve themselves. And use that mentalithy to get things done ...more
34 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
How do you assess leadership potential when a candidate is looking to grow in product marketing? What are the top skills?
The biggest attributes that indicate PMM leadership potential are:  * Comfort with ambiguity * Ability to articulate a thematic narrative * Planning, delegation, and execution skills in tandem Ambiguity is a fact of life, especially when it comes to product roadmaps, timelines, and resources...more
29 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
What are good OKRs for product marketing
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for PMM" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about business transform...more
97 Saves
Ryan Goldman
Ryan Goldman
Global VP Marketing
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. What is the best way to do this task in a very precise and concise way? Is there any example?
As a candidate, you're never expected by the interviewer to have all the context. So it's an impossible expectation to put on yourself (unless you're an internal candidate or have an insider hookup). So you should re-frame the exercise as less about arriving at the right answer and more about dem...more
55 Saves
Credentials & Highlights
Global VP Marketing at MOLOCO
Top Product Marketing Mentor List
2022
Product Marketing AMA Contributor
Product Marketing Career Path
Lives In Oakland, CA
Work with Ryan
Sr. Product Marketing Manager
Bay Area or Remote
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