In this episode on The Essential GTM, I interview Group PMM at Coinbase, Adam Weigand. As the Group PMM for consumer products at Coinbase, Adam and his team are responsible for driving adoption and growth of the entire retail product suite, which includes features like Coinbase Earn. We discuss everything from: ✅ Testing and iterating by using third-party tools as well as rapid-fire qualitative feedback sessions and validating findings by a fast-follow quantitative study ✅ Being comfortable w...more

In this episode on The Essential GTM show produced by Sharebird, I interview Ryan Goldman, the Global VP of Product Marketing at SoundCloud, and previously, the VP Product Marketing at Pendo, VP Marketing at Sentry, Head of Marketing at SignalFx, Director of Product & Solutions Marketing at Cloudera. Ryan works with SoundCloud’s business and product functions across the U.S. and Europe to shape the narrative bridging fans and artists, tools and services, and B2C and B2B. We talk about the fol...more