AMA: Sourcegraph Director of Product Marketing, Andy Schumeister on Establishing Product Marketing

While there is no "one size fits all" metric that works for product marketing, my recommendation is to try to align your goals with either sales, demand gen, or product d...

The biggest surprise is that even though product marketing may not exist as a function, the company is already doing product marketing: launching new products, pricing an...

Ultimately, it takes time to build relationships and prove your ability to add real value to be seen as a strategic player vs a launch arm. This can be done by leading a ...

Great call to have commonly shared KPIs with the product team - this is the best way to ensure mutual success. When it comes to product launches, it depends a bit on what...

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-f...

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-...

I generally use a modified version of the Eisenhower Matrix (I just learned the name). On the spectrum of "not urgent to urgent" and "not important to important," you sho...

Try to align your portfolio with the job description: If the job description focuses on messaging and positioning, share an example of a messaging framework or landing p...