AMA: Splunk Director, Product Marketing, Rinita Datta on Developer Product Marketing
September 12 @ 10:00AM PT
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Included Templates
Splunk Product Marketing Interview Process Template
👋 Rinita Datta
I’m currently a Product Marketing Director at Splunk, a Cisco company. I lead a team of 10 rockstars covering product-led growth, developer marketing and community product management functions. Spanning the financial services and tech sectors, I have a strong background in shaping product and engineering strategy, architecting full-stack technical solutions, hiring and mentoring direct reports, launching data-driven marketing programs, and enhancing customer experiences. I am passionate about learning new things, leveraging data to solve complex business problems, and delivering customer value.
https://www.linkedin.com/in/rinitadatta/
https://www.linkedin.com/in/rinitadatta/
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
As a solo marketer, I imagine you are constrained on multiple fronts. In my mind, you could prioritize these three high-impact areas:Create. Commit to a steady stream of ...
2709 Views
1 request
How do you build an active and engaged developer community? What is your take on Developer Evangelists?
Working on building awareness for developer.tomtom.com and hiring Developer Evangelists, PMMs and Customer Relationship Managers.
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I see you have a lot of documentation and developer content on your developer portal. I think you can take the following steps to building an active and engaged developer...
745 Views
1 request
What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?
Given some developers will read documentation, evaluate and start to build before interacting with sales/ broader website -->
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Have the right foundations. Build basic getting started and 101 content, including easy-to-access documentation. It doesn't have to cover everything you offer right away,...
3462 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
While developers may not be the buyers in B2B, they are most certainly influencing the purchase decisions. Developers also influence purchase decisions in their personal ...
2124 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Developers look for easy and seamless onboarding, fast time to value, honest and authentic content and messaging with clear technical value propositions, street-cred abou...
1087 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Developer Marketing is everything you do to attract, engage, and retain your product’s technical end users. Developers are very vocal, cynical about traditional marketing...
596 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We are tracking the following key metrics for our developer marketing and developer relations programs: Engagement: Developer NPS, support CSAT, event attendance to regi...
558 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In our experience, the technical audience engages most with emails during the onboarding phase. Once they attain value, email engagement tends to taper off, and they are ...
690 Views
1 request
Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?
Our business model is product-led-growth. How should we prioritize bringing in a DevRel vs. other critical functions like content and demand generation as we grow our team and want to do it efficiently?
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
As you are just starting out, I think you should prioritize content and demand gen first. Create a steady stream of SEO-optimized content that covers thought leadership, ...
546 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We are tracking the following key metrics for our developer marketing and developer relations programs:Engagement: Developer NPS, support CSAT, event attendance to regist...
530 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Developers like a see-try-buy approach. Find ways to make that happen as seamlessly and frictionlessly as possible. Cut through the fluff and get to the ‘how,’ the examp...
535 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Start with researching your developer audience's needs, wants and pain points. In parallel, interview your internal stakeholders and align on common KPIs/OKRs/goals to ac...
502 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Developers like a see-try-buy approach. Find ways to make that happen as seamlessly and frictionlessly as possible. Cut through the fluff and get to the ‘how,’ the examp...
521 Views
2 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
The golden rule here is to make your messaging clear and actionable. A good template would be: Achieve by using our ,...
560 Views
2 requests
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Here are some tips on what you could do differently:Highlight technical value propositions more in your sales enablement collateralInvest time in technical training for y...
1345 Views
1 request