👋 Rinita Datta
I’m currently a Product Marketing Director at Splunk, a Cisco company. I lead a team of 10 rockstars covering product-led growth, developer marketing and community product management functions. Spanning the financial services and tech sectors, I have a strong background in shaping product and engineering strategy, architecting full-stack technical solutions, hiring and mentoring direct reports, launching data-driven marketing programs, and enhancing customer experiences. I am passionate about learning new things, leveraging data to solve complex business problems, and delivering customer value.
https://www.linkedin.com/in/rinitadatta/
https://www.linkedin.com/in/rinitadatta/
Content
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
In my mind, the top 3 qualities of a star PMM are a self-starter mindset, creativity, and cross-functional leadership. A self-starter mindset means you should have a knac...
5385 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Have the right foundations. Build basic getting started and 101 content, including easy-to-access documentation. It doesn't have to cover everything you offer right away,...
3038 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
As a solo marketer, I imagine you are constrained on multiple fronts. In my mind, you could prioritize these three high-impact areas:Create. Commit to a steady stream of ...
2706 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
The biggest challenge I’ve faced and continue to navigate as a marketing leader is growing, supporting, and leading my team through uncertainty and change. Over the past ...
2206 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
While developers may not be the buyers in B2B, they are most certainly influencing the purchase decisions. Developers also influence purchase decisions in their personal ...
2118 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 8mo
You should definitely start by having a conversation with your manager, expressing your interest in growing into a lead role and having an open discussion on what that wo...
2021 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
A/B testing is difficult in B2B as sales cycles are long and more often than not, there’s not enough volume to prove statistical significance. Even so, here are some thin...
1937 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We typically share the following KPIs cross-functionally to drive alignment between PM, PMM, Sales, and CS. While this may seem like a long list with high-level metrics, ...
1549 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Here are some tips on what you could do differently:Highlight technical value propositions more in your sales enablement collateralInvest time in technical training for y...
1322 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I would first interview some sales reps, customer success managers, and customers to validate and possibly support the competitive intelligence received with data and quo...
1199 Views
Credentials & Highlights
Director, Product Marketing at Splunk
Formerly Morgan Stanley
Studied at McCombs School of Business and VNIT, Nagpur
Lives In Fremont, California
Knows About Segmentation, Product Marketing Career Path, Product Marketing 30/60/90 Day Plan, Pro...more