AMA: Splunk Director, Product Marketing, Rinita Datta on Influencing the Product Roadmap
December 10 @ 9:00AM PT
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👋 Rinita Datta
I’m currently a Product Marketing Director at Splunk, a Cisco company. I lead a team of 10 rockstars covering product-led growth, developer marketing and community product management functions. Spanning the financial services and tech sectors, I have a strong background in shaping product and engineering strategy, architecting full-stack technical solutions, hiring and mentoring direct reports, launching data-driven marketing programs, and enhancing customer experiences. I am passionate about learning new things, leveraging data to solve complex business problems, and delivering customer value.
https://www.linkedin.com/in/rinitadatta/
https://www.linkedin.com/in/rinitadatta/
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I would first interview some sales reps, customer success managers, and customers to validate and possibly support the competitive intelligence received with data and quo...
1207 Views
3 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Keep showcasing your technical/non-technical expertise, market understanding, and value as a cross-functional collaborator to build credibility and rapport. Here are some...
1063 Views
3 requests
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I’d meet your immediate PM counterparts at least once every week and talk about the roadmap at least once every month. If you support multiple PMs, having a monthly sync ...
948 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We’ve typically done this by cataloging every idea and piece of feedback from various sources in a backlog and assigning a weighted score to each for prioritization. The ...
806 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
This is often the case at larger companies, and your expected outcome requires a lot of relationship building, regular communication, and tight alignment on OKRs and ongo...
906 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Haha, good question! Here are some things I can think of:Don’t do the PM’s job for them. If you have an idea, recommend and discuss it rather than force it. Don’t recomme...
661 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Have a learner’s mindset. In your spare time, keep reading technical briefs, whitepapers, documentation, and even JIRAs to understand your products' architecture and tech...
738 Views
1 request
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
PMs with long tenure will have established perspectives on various things and deep domain knowledge. Influencing the roadmap here requires you to collaborate closely with...
795 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
This is common, and you should start defining R&R with your PM counterparts. Common knowledge states that PMs should do customer-focused research, and PMMs should do ...
658 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Budget is not the only resource at your disposal; I’d encourage you to get creative and find more avenues to contact prospects, customers, partners, and sales. A simple G...
627 Views
1 request