AMA: Spotify Associate Director, Head of Product Marketing at Spotify for Artists, Josephine Ruiz-Healy on Developing Your Product Marketing Career

Depends on the role. If I’m hiring an Associate PMM, I don’t expect to see prior PMM experience. It’s more about seeing a demonstrable record of achieving results, hearin...

Yes, as long as you are connecting the dots with your own work and applying what you’ve learned to your team. For example, I’m a big fan of Lenny’s Podcast and the MKT1 ...

I wanted to develop mastery across PMM core competencies — inbound and outbound. At some companies, they split up product marketing into inbound or outbound teams, but I ...

While an important part of product marketing is aligning with product goals and plans, most product marketers don’t spend enough time developing marketing-led strategies....

Start by clarifying where you want to go and what experiences will get you there. Where do you want to be in two, five, ten years? When you research or chat to people in ...