Josephine Ruiz-Healy

Quantitatively test your messaging through experimentation: A/B test different types of messages on your website A/B test different types of messages through paid social ...

Depends on the role. If I’m hiring an Associate PMM, I don’t expect to see prior PMM experience. It’s more about seeing a demonstrable record of achieving results, hearin...

Yes, as long as you are connecting the dots with your own work and applying what you’ve learned to your team. For example, I’m a big fan of Lenny’s Podcast and the MKT1 ...

Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s importa...

While messaging informs content, content brings messaging to life for the right users, at the right time, and in the right channel. Practically, this means that a content...

From the start of a project, outline a clear RACI on the key deliverables needed to get to market, including 1) Positioning, 2) Pricing, 3) Messaging. Share it with the w...

I wanted to develop mastery across PMM core competencies — inbound and outbound. At some companies, they split up product marketing into inbound or outbound teams, but I ...

I recommend creating a messaging document which can serve as a source of truth for internal teams. That document can include things like your positioning, key messages / ...

While an important part of product marketing is aligning with product goals and plans, most product marketers don’t spend enough time developing marketing-led strategies....

Start by clarifying where you want to go and what experiences will get you there. Where do you want to be in two, five, ten years? When you research or chat to people in ...