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Josephine Ruiz-Healy

Josephine Ruiz-Healy

Associate Director, Head of Product Marketing at Spotify for Artists, Spotify

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Josephine Ruiz-Healy
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for ArtistsOctober 26
Quantitatively test your messaging through experimentation:  * A/B test different types of messages on your website  * A/B test different types of messages through paid social & organic social * A/B test different types of messages through SEM — I find this to be the easiest channel to e...Read More
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Josephine Ruiz-Healy
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for ArtistsOctober 26
From the start of a project, outline a clear RACI on the key deliverables needed to get to market, including 1) Positioning, 2) Pricing, 3) Messaging. Share it with the working team early, so you can make sure everyone is on the same page. For example, positioning and pricing might require app...Read More
1710 Views
Josephine Ruiz-Healy
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for ArtistsOctober 26
Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s important to start there.  * Positioning is the foundation of all product marketing activities. I love the way that April Dunford...Read More
1667 Views
Josephine Ruiz-Healy
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for ArtistsOctober 26
While messaging informs content, content brings messaging to life for the right users, at the right time, and in the right channel.  Practically, this means that a content expert will choose the messages which will most resonate with the audience and determines how to best deliver those message...Read More
1665 Views
Josephine Ruiz-Healy
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for ArtistsOctober 26
I recommend creating a messaging document which can serve as a source of truth for internal teams. That document can include things like your positioning, key messages / value props, a glossary of key terms, and even a “do” and “don’t” section (e.g. do talk about X in this way, don’t talk about i...Read More
1410 Views
Credentials & Highlights
Associate Director, Head of Product Marketing at Spotify for Artists at Spotify
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In New York, New York
Knows About Industry Product Marketing, Product Marketing 30/60/90 Day Plan, Self-Serve Product M...more