Josephine Ruiz-Healy

Associate Director, Head of Product Marketing at Spotify for Artists, Spotify

Content

What are the best ways to quantitatively test your messaging?

Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26

Quantitatively test your messaging through experimentation: * A/B test different types of messages on your website * A/B test different types of messages through paid social & organic social * A/B test different types of messages through SEM — I find this to be the easiest channel to e......Read More

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At what level of seniority should messaging be sounded out and then finally given the all clear for use?

Josephine Ruiz-Healy

Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26

From the start of a project, outline a clear RACI on the key deliverables needed to get to market, including 1) Positioning, 2) Pricing, 3) Messaging. Share it with the working team early, so you can make sure everyone is on the same page. For example, positioning and pricing might require app......Read More

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How do you explain to your stakeholders the difference between messaging and content?

Josephine Ruiz-Healy

Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26

While messaging informs content, content brings messaging to life for the right users, at the right time, and in the right channel. Practically, this means that a content expert will choose the messages which will most resonate with the audience and determines how to best deliver those message......Read More

1640 Views

How do you think about the difference between messaging and copy?

Josephine Ruiz-Healy

Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26

Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s important to start there. * Positioning is the foundation of all product marketing activities. I love the way that April Dunford......Read More

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How do you manage messaging across various platforms and audiences so that all points of communication are consistent?

Josephine Ruiz-Healy

Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 26

I recommend creating a messaging document which can serve as a source of truth for internal teams. That document can include things like your positioning, key messages / value props, a glossary of key terms, and even a “do” and “don’t” section (e.g. do talk about X in this way, don’t talk about i......Read More

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Credentials & Highlights

Associate Director, Head of Product Marketing at Spotify for Artists at Spotify