AMA: Spotify Associate Director of Product Marketing, Josephine Ruiz-Healy on Messaging
October 26 @ 10:00AM PT
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Spotify Head of Product Marketing at Spotify for Artists • 2y
Quantitatively test your messaging through experimentation: A/B test different types of messages on your website A/B test different types of messages through paid social ...
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Spotify Head of Product Marketing at Spotify for Artists • 2y
I recommend creating a messaging document which can serve as a source of truth for internal teams. That document can include things like your positioning, key messages / ...
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Spotify Head of Product Marketing at Spotify for Artists • 2y
Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s importa...
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Spotify Head of Product Marketing at Spotify for Artists • 2y
From the start of a project, outline a clear RACI on the key deliverables needed to get to market, including 1) Positioning, 2) Pricing, 3) Messaging. Share it with the w...
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Spotify Head of Product Marketing at Spotify for Artists • 2y
While messaging informs content, content brings messaging to life for the right users, at the right time, and in the right channel. Practically, this means that a content...
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