AMA: Spotify Associate Director Product Marketing, Creator Promotion, Alex Lobert on Product Launches

Building a new product launch process can seem daunting. To do this, I recommend: Start small. Focus on delivering value. Scale once you have “process market fit” S...

Launching a feature to a new geography brings its own set of nuances. I find there are a number of pre-launch considerations as well as post-launch metrics to watch. P...

Good internal communication is a super power of great product teams but it doesn’t happen without concerted effort. The benefits are big though. Gets everyone in the co...

This might sound too simple but I find the best predictor as to if your launch will work is feedback from the closest people you can find to the customer. I always reco...

I’ll keep this one simple. To track and sequence activities, create a “Run of Show.” The Run of Show is a document that has every activity, who will do it, when, and if...

To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with m...