AMA: Spotify Associate Director Product Marketing, Creator Promotion, Alex Lobert on Product Launches
September 27 @ 9:00AM PST
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Spotify Associate Director Product Marketing, Creator Promotion, Alex Lobert on Product Launches
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 27
I’ll keep this one simple. To track and sequence activities, create a “Run of Show.” The Run of Show is a document that has every activity, who will do it, when, and if necessary the asset to accomplish the activity (i.e. email copy, social assets, pitch decks, etc.). I just use a table in ......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 27
To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with more detailed analysis done each month. A bit more on each metric. * Usage is simple at the top line. We look at adoption a......Read More
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How do you manage the internal communication of releases?
Any tips for this to happen recurrently and clearly for all stakeholders who need to know this information in advance?
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 27
Good internal communication is a super power of great product teams but it doesn’t happen without concerted effort. The benefits are big though. * Gets everyone in the company aligned as to how they can support your launch * Surfaces potential product launch issues / conflicts. * Recognizes......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 27
Launching a feature to a new geography brings its own set of nuances. I find there are a number of pre-launch considerations as well as post-launch metrics to watch. Pre-launch, you want to evaluate if there are market specific regulations, competitive dynamics, or customer dynamics that neces......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 27
This might sound too simple but I find the best predictor as to if your launch will work is feedback from the closest people you can find to the customer. I always recommend my team run messaging and go-to-market assets by internal experts on your customer like sales teams or friendly customer......Read More
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Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce • September 27
Building a new product launch process can seem daunting. To do this, I recommend: 1. Start small. 2. Focus on delivering value. 3. Scale once you have “process market fit” Start small. Create 1-2 simple templates and process. This will help you get wins and keep maintenance / overhead lo......Read More
1362 Views
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