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AMA: Sprinklr Senior Director of Product Marketing, Kavya Nath on Developing Your Product Marketing Career
March 24 @ 10:00AM PST
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Sprinklr Senior Director of Product Marketing, Kavya Nath on Developing Your Product Marketing Career
Top Questions
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
What is your superpower?! This one is great because it gives you insight into how a candidate perceives themselves. There's a self-awareness that comes through with the responses that allows for you to getting a sense of who they are an individuals and how they work in a team. The best example......Read More
8362 Views
2 requests
How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
My advice would be to come right out and state that this is what you’re looking for in terms of career growth and next steps. If you have 1:1’s with your manager that is a great place for this conversation. As a manager, it’s my job to understand what my teams’ careers aspirations are and work to......Read More
885 Views
1 request
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
This is a great question and something I’ve also used when interviewing candidates. I completely see how it can be daunting and spans varying levels of expectations. Personally, the thing I try to emphasize as part of this task is that I’m not looking for a perfect deck or designed project plan. ......Read More
13491 Views
3 requests
What are the most important skills (both tactical and intangible) that are must-have for product marketers?
Ex... GTM: it more important to be skilled at product or feature-specific launches or to be skilled at high-level overall GTM (messaging, positioning, pricing, packaging).
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
The most successful product marketers are ones who lead with empathy and take on the customer point of view. I actually wouldn't separate out high-level GTM strategy from product/feature specific launches. The skills you've listed as high-level overall GTM (messaging, positioning, pricing, pac......Read More
1902 Views
6 requests
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
Building trust is the key component here and I think you get there by taking the time to listen and learn. With the product team specifically, it’s educating them on your role and how you’re ultimately aligned to the same thing --> amplifying the value of the product they’re building and to grow ......Read More
1217 Views
6 requests
I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities.
In over 12 years of B2B mktg exp, I've only worked on corporate marketing teams reporting to General Management, so the switch to a product management structure is new for me.
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
This to me depends on your company and the products you sell and will vary based on the composition of your solution set. A larger platform solution might have a VP or Director that’s overseeing platform level messaging and responsibilities related to the solution set as a whole while having a t......Read More
841 Views
1 request
Kavya Nath
Meta Product Marketing, Reality Labs • March 24
I would start by taking a hard look at all the things I felt I accomplished over those two years (writing a list helps!). Next start bucketing them into categories of skills (positioning, GTM, content writing, etc.), then have a little retrospective of how well you felt you did on the things you ......Read More
1285 Views
2 requests
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