AMA: Sprinklr Senior Director of Product Marketing, Kavya Nath on Developing Your Product Marketing Career
March 24 @ 10:00AM PT
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What are the most important skills (both tactical and intangible) that are must-have for product marketers?
Ex... GTM: it more important to be skilled at product or feature-specific launches or to be skilled at high-level overall GTM (messaging, positioning, pricing, packaging).
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
The most successful product marketers are ones who lead with empathy and take on the customer point of view. I actually wouldn't separate out high-level GTM strategy fro...
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Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
Building trust is the key component here and I think you get there by taking the time to listen and learn. With the product team specifically, it’s educating them on your...
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What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
This is a great question and something I’ve also used when interviewing candidates. I completely see how it can be daunting and spans varying levels of expectations. Pers...
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Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
What is your superpower?! This one is great because it gives you insight into how a candidate perceives themselves. There's a self-awareness that comes through with the ...
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How to approach the conversation with my manager regarding promotion after working in b2b product marketing for several years and not been promoted
I started a new role recently at the PMM level, and already have several years of PMM experience. both roles were in enterprise software, but the industries / products are very different so there is a big learning curve in the new role
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
My advice would be to come right out and state that this is what you’re looking for in terms of career growth and next steps. If you have 1:1’s with your manager that is ...
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I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities.
In over 12 years of B2B mktg exp, I've only worked on corporate marketing teams reporting to General Management, so the switch to a product management structure is new for me.
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
This to me depends on your company and the products you sell and will vary based on the composition of your solution set. A larger platform solution might have a VP or Di...
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Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 5y
I would start by taking a hard look at all the things I felt I accomplished over those two years (writing a list helps!). Next start bucketing them into categories of ski...
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