AMA: Sprout Social Former Director of Product Marketing, Patrick Cuttica on Scaling a Product Marketing Team
October 15 @ 10:00AM PT
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How do product marketing key stakeholders from other departments change as your company grows?
Ex) <10 employees you meet with CEO and Head of Product—how does this change when you're 100, 500, 1000 employees?
Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
This is an awesome question and one that I've thought a ton about as we've scaled. I touched on this a bit in another answer (“When thinking about adding new talent to yo...
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Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product...
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Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
I don’t know that this is really any different than creating and reenforcing a culture for any team, really. I think a great place to look for inspiration is your company...
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Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
Retaining good talent for high demand roles in a competitive market is, obviously, tough. But I think it's also easy to overthink it. Not to oversimplify, but two things ...
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When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?
We only have one product at HoneyBook but PMM does a lot of different things, ie, lifecycle marketing, research, competitive, feature launches, etc.
Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (...
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We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
This depends heavily on the make-up of your company and your product portfolio. Early on, I thought of our team as product marketing generalists. Each PMM covered a wide ...
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What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Arrived Head of Product Marketing | Formerly Shopify, Square (Block), Sprout Social • 6y
In short, we have a Go-to-Market team focused on the commercialization of our product strategy and a Sales Readiness team focused on competitive/market intel, analyst rel...
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