This depends heavily on the make-up of your company and your product portfolio.
Early on, I thought of our team as product marketing generalists. Each PMM
covered a wide range of responsibilites tied to the commercialization of our
product straetgy including: core product positioning, product lau...more
I'm running out of time! See the answer above to the question "I wanna make the
case to hire some more product marketers - we're a team of 2 for a company of
400. Whats the ratio where you are? Have you seen any external data on this?" --
I think I mostly covered this in that answer.
I don’t know that this is really any different than creating and reenforcing a
culture for any team, really. I think a great place to look for inspiration is
your company's overall value system and culture.
For example, at Sprout Social, a few of our core values
Retaining good talent for high demand roles in a competitive market is,
obviously, tough. But I think it's also easy to overthink it. Not to
oversimplify, but two things I always try to keep in mind are:
* Continuously providing new opportunities: It's easy to get stuck in a rut if
you feel ...more
This is an awesome question and one that I've thought a ton about as we've
scaled. I touched on this a bit in another answer (“When thinking about adding
new talent to your team - how do you structure focus areas?”) but will reiterate
and expand here.
As our company has scaled, I don’t think i...more
This will vary from company to company depending on what industry you’re in, the
make-up of your product portfolio, what your go-to-market and sales strategy
looks like (are you strictly enterprise-focused or SMB-focused? Do you sell
across all segments? etc.), the overall stage of the company, a...more
This is a great question. A fair amount has been written about where Product
Marketing should exist within the broader company structure—just Google "where
should Product Marketing report" and you'll find a bunch of articles on the
topic. During my time at Sprout Social, we spent more than 3 year...more