
Patrick Cuttica
Product Marketing Lead, Square
Content

Patrick Cuttica
Square Product Marketing Lead • October 16
See the answer above to the question "I wanna make the case to hire some more product marketers - we're a team of 2 for a company of 400. Whats the ratio where you are? Have you seen any external data on this?" -- I think I mostly covered this in that answer. In short, we have a Go-to-Market ......Read More
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Patrick Cuttica
Square Product Marketing Lead • October 16
This depends heavily on the make-up of your company and your product portfolio. Early on, I thought of our team as product marketing generalists. Each PMM covered a wide range of responsibilites tied to the commercialization of our product straetgy including: core product positioning, product lau......Read More
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Patrick Cuttica
Square Product Marketing Lead • October 16
This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product Marketing report" and you'll find a bunch of articles on the topic. During my time at Sprout Social, we spent more than 3 year......Read More
1911 Views

Patrick Cuttica
Square Product Marketing Lead • October 16
This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (are you strictly enterprise-focused or SMB-focused? Do you sell across all segments? etc.), the overall stage of the company, a......Read More
1357 Views

Patrick Cuttica
Square Product Marketing Lead • October 16
This is an awesome question and one that I've thought a ton about as we've scaled. I touched on this a bit in another answer (“When thinking about adding new talent to your team - how do you structure focus areas?”) but will reiterate and expand here. As our company has scaled, I don’t think i......Read More
1333 Views

Patrick Cuttica
Square Product Marketing Lead • October 16
Retaining good talent for high demand roles in a competitive market is, obviously, tough. But I think it's also easy to overthink it. Not to oversimplify, but two things I always try to keep in mind are: * Continuously providing new opportunities: It's easy to get stuck in a rut if you feel ......Read More
989 Views

Patrick Cuttica
Square Product Marketing Lead • October 16
I don’t know that this is really any different than creating and reenforcing a culture for any team, really. I think a great place to look for inspiration is your company's overall value system and culture. For example, at Sprout Social, a few of our core values are to: * Celebrate chnage ......Read More
783 Views
Patrick Cuttica
Square Product Marketing Lead

Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social
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Connect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/
Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica
Credentials & Highlights
Product Marketing Lead at Square
Formerly Sprout Social
Product Marketing AMA Contributor
Studied at Dartmouth College
Knows About Consumer Product Marketing, Product Marketing Career Path, Product Marketing Soft and......more