Patrick Cuttica

Senior Product Marketing Manager, Square

Patrick Cuttica

Senior Product Marketing Manager, Square

Added June 24, 2020 • Published in The Product Marketing Experts's

Podcast: Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social

Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social

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Added September 26, 2019 • Published in AMA's

AMA: Sprout Social Director of Product Marketing, Patrick Cuttica on Scaling a Product Marketing Team

Senior Product Marketing Manager

Square

Question about org structures - what does your product marketing team org structure look like?

Patrick Cuttica

Senior Product Marketing Manager at Square

I'm running out of time! See the answer above to the question "I wanna make the case to hire some more product marketers - we're a team of 2 for a company of 400. Whats the ratio where you are? Have you seen any external data on this?" -- I think I mostly covered this in that answer. In short...more

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org? What are some of the challenges you've faced collaborating with other teams and how have you overcome them?

Patrick Cuttica

Senior Product Marketing Manager at Square

This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product Marketing report" and you'll find a bunch of articles on the topic. During my time at Sprout Social, we spent more than 3 year...more