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Patrick Cuttica

Senior Product Marketing Manager, Square
Patrick Cuttica
Senior Product Marketing Manager, Square
Patrick Cuttica
Senior Product Marketing Manager at Square
June 24, 2020
People ManagementProduct MarketingFollow Patrick
We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
Senior Product Marketing Manager at Square
This depends heavily on the make-up of your company and your product portfolio. Early on, I thought of our team as product marketing generalists. Each PMM covered a wide range of responsibilites tied to the commercialization of our product straetgy including: core product positioning, product lau...more
Product MarketingFollow Patrick
Question about org structures - what does your product marketing team org structure look like?
Senior Product Marketing Manager at Square
I'm running out of time! See the answer above to the question "I wanna make the case to hire some more product marketers - we're a team of 2 for a company of 400. Whats the ratio where you are? Have you seen any external data on this?" -- I think I mostly covered this in that answer.  In short...more
Product MarketingFollow Patrick
How do you create and reenforce a culture for you product marketing team as you scale it? And what does yours look like?
Senior Product Marketing Manager at Square
I don’t know that this is really any different than creating and reenforcing a culture for any team, really. I think a great place to look for inspiration is your company's overall value system and culture.  For example, at Sprout Social, a few of our core values [https://sproutsocial.com/insi...more
Product MarketingFollow Patrick
How do you retain good talent, especially when PMM role are in such high demand across the industry
Senior Product Marketing Manager at Square
Retaining good talent for high demand roles in a competitive market is, obviously, tough. But I think it's also easy to overthink it. Not to oversimplify, but two things I always try to keep in mind are: * Continuously providing new opportunities: It's easy to get stuck in a rut if you feel ...more
Product MarketingFollow Patrick
How do product marketing key stakeholders from other departments change as your company grows?
Senior Product Marketing Manager at Square
This is an awesome question and one that I've thought a ton about as we've scaled. I touched on this a bit in another answer (“When thinking about adding new talent to your team - how do you structure focus areas?”) but will reiterate and expand here. As our company has scaled, I don’t think i...more
Product MarketingFollow Patrick
When thinking about adding new talent to your team - how do you structure focus areas? Customer lifecycle stage? Persona? Areas of the product? Functional expertise?
Senior Product Marketing Manager at Square
This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (are you strictly enterprise-focused or SMB-focused? Do you sell across all segments? etc.), the overall stage of the company, a...more
Product MarketingFollow Patrick
What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org? What are some of the challenges you've faced collaborating with other teams and how have you overcome them?
Senior Product Marketing Manager at Square
This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product Marketing report" and you'll find a bunch of articles on the topic. During my time at Sprout Social, we spent more than 3 year...more