Patrick Cuttica

Product Marketing Lead, Square

Content

What does your product marketing team org structure look like?

Patrick Cuttica

Square Product Marketing Lead • October 15

See the answer above to the question "I wanna make the case to hire some more product marketers - we're a team of 2 for a company of 400. Whats the ratio where you are? Have you seen any external data on this?" -- I think I mostly covered this in that answer. In short, we have a Go-to-Market ......Read More

8744 Views

We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.

Patrick Cuttica

Square Product Marketing Lead • October 15

This depends heavily on the make-up of your company and your product portfolio. Early on, I thought of our team as product marketing generalists. Each PMM covered a wide range of responsibilites tied to the commercialization of our product straetgy including: core product positioning, product lau......Read More

3154 Views

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

Patrick Cuttica

Square Product Marketing Lead • October 15

This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product Marketing report" and you'll find a bunch of articles on the topic. During my time at Sprout Social, we spent more than 3 year......Read More

2035 Views

When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?

Patrick Cuttica

Square Product Marketing Lead • October 15

This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (are you strictly enterprise-focused or SMB-focused? Do you sell across all segments? etc.), the overall stage of the company, a......Read More

1697 Views

How do product marketing key stakeholders from other departments change as your company grows?

Patrick Cuttica

Square Product Marketing Lead • October 15

This is an awesome question and one that I've thought a ton about as we've scaled. I touched on this a bit in another answer (“When thinking about adding new talent to your team - how do you structure focus areas?”) but will reiterate and expand here. As our company has scaled, I don’t think i......Read More

1407 Views

How do you retain good talent, especially when Product Marketing role are in such high demand across the industry

Patrick Cuttica

Square Product Marketing Lead • October 15

Retaining good talent for high demand roles in a competitive market is, obviously, tough. But I think it's also easy to overthink it. Not to oversimplify, but two things I always try to keep in mind are: * Continuously providing new opportunities: It's easy to get stuck in a rut if you feel ......Read More

1343 Views

How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?

Patrick Cuttica

Square Product Marketing Lead • October 15

I don’t know that this is really any different than creating and reenforcing a culture for any team, really. I think a great place to look for inspiration is your company's overall value system and culture. For example, at Sprout Social, a few of our core values are to: * Celebrate chnage ......Read More

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Patrick Cuttica

Square Product Marketing Lead

Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social

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Connect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/
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