Patrick Cuttica

In short, we have a Go-to-Market team focused on the commercialization of our product strategy and a Sales Readiness team focused on competitive/market intel, analyst rel...

This depends heavily on the make-up of your company and your product portfolio. Early on, I thought of our team as product marketing generalists. Each PMM covered a wide ...

This is a great question. A fair amount has been written about where Product Marketing should exist within the broader company structure—just Google "where should Product...

This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (...

Retaining good talent for high demand roles in a competitive market is, obviously, tough. But I think it's also easy to overthink it. Not to oversimplify, but two things ...

This is an awesome question and one that I've thought a ton about as we've scaled. I touched on this a bit in another answer (“When thinking about adding new talent to yo...

I don’t know that this is really any different than creating and reenforcing a culture for any team, really. I think a great place to look for inspiration is your company...