I'm running out of time! See the answer above to the question "I wanna make the
case to hire some more product marketers - we're a team of 2 for a company of
400. Whats the ratio where you are? Have you seen any external data on this?" --
I think I mostly covered this in that answer.
This is a great question. A fair amount has been written about where Product
Marketing should exist within the broader company structure—just Google "where
should Product Marketing report" and you'll find a bunch of articles on the
topic. During my time at Sprout Social, we spent more than 3 year...more