AMA: Square Global Product Marketing Lead, Add On Products, Kevin Zentmeyer on Product Marketing Interviews
April 26 @ 10:00AM PT
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Upwork Senior Director, Marketplace Experience Marketing • 3y
The best product marketers have the following traits in common:1) They are type A. All of them.2) They have a growth mindset. There is no finished product, product market...
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How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Upwork Senior Director, Marketplace Experience Marketing • 3y
To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was ...
74336 Views
2 requests
How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
Upwork Senior Director, Marketplace Experience Marketing • 3y
One tactical way to get better at interviews is practice using the following method:1) Search Glassdoor for product marketing interview questions.2) Google "product marke...
60484 Views
2 requests
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Upwork Senior Director, Marketplace Experience Marketing • 3y
Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint.If ...
41491 Views
5 requests
Upwork Senior Director, Marketplace Experience Marketing • 3y
I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the comp...
10732 Views
3 requests