AMA: Square Global Product Marketing Lead, Add On Products, Kevin Zentmeyer on Product Marketing Interviews
April 26 @ 10:00AM PST
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Square Global Product Marketing Lead, Add On Products, Kevin Zentmeyer on Product Marketing Interviews
Top Questions
How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 26
To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was an unlaunched product. 1) Describe what you were given. What was the new product/feature or existing messaging? 2) What was y......Read More
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Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 26
The best product marketers have the following traits in common: 1) They are type A. All of them. 2) They have a growth mindset. There is no finished product product marketer. This role requires constant learning to succeed day-to-day and only people who enjoy the treadmill of non-stop skill bui......Read More
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How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 26
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
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What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 26
Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint. If it is a project, you should recognize this as an opportunity. If you want this role, and you should if you are applying, th......Read More
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Kevin Zentmeyer
Square Head of Product Marketing, Square Point of Sale • April 26
I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement o......Read More
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