Kevin Zentmeyer

Kevin Zentmeyer

Head of Product Marketing, Square Point of Sale, Square

Content

Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 26
To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was an unlaunched product. 1) Describe what you were given. What was the new product/feature or existing messaging? 2) What was y......Read More
29132 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 26
Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint. If it is a project, you should recognize this as an opportunity. If you want this role, and you should if you are applying, th......Read More
16114 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 26
One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More
13943 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 26
The best product marketers have the following traits in common: 1) They are type A. All of them. 2) They have a growth mindset. There is no finished product product marketer. This role requires constant learning to succeed day-to-day and only people who enjoy the treadmill of non-stop skill bui......Read More
6491 Views
Kevin Zentmeyer
Kevin Zentmeyer
Square Head of Product Marketing, Square Point of SaleApril 26
I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement o......Read More
1766 Views
Credentials & Highlights
Head of Product Marketing, Square Point of Sale at Square
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Product Marketing Career Path, SMB Product Marketing, Competitive Positioning, Pricin......more