Kevin Zentmeyer

To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was ...

One tactical way to get better at interviews is practice using the following method:1) Search Glassdoor for product marketing interview questions.2) Google "product marke...

Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint.If ...

The best product marketers have the following traits in common:1) They are type A. All of them.2) They have a growth mindset. There is no finished product, product market...

Specificity! AI is vague and general. At this point, AI is great for producing generic, mild product marketing content that won't look off-base and also won't resonate we...

I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the comp...

Storytelling isn’t just a persuasion tool; it’s how we can keep product marketing grounded in the reality of what customers actually experience. My process blends anecdot...

When features are nearly identical, I focus on the company instead of the product. Brand, customer experience, and employees who interact with customers become the real d...

Executives switch contexts constantly, and it’s easy to forget how much mental gear-shifting that takes. Storytelling helps in two important ways: it earns their attentio...