Kevin Zentmeyer

Head of Product Marketing, Square Point of Sale, Square

Content

How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?

Kevin Zentmeyer

Square Head of Product Marketing, Square Point of Sale • April 26

To showcase your work without actually showing your work, you can instead show your process. Any messaging work will have a before and after, even if the prior state was an unlaunched product. 1) Describe what you were given. What was the new product/feature or existing messaging? 2) What was y......Read More

35649 Views

How can I improve my interviewing skills for a product marketing role?

Kevin Zentmeyer

Square Head of Product Marketing, Square Point of Sale • April 26

One tactical way to get better at interviews is practice using the following method: 1) Search Glassdoor for product marketing interview questions. 2) Google "product marketing interview questions. 3) Copy paste all of them into one document. 4) Scan the document for any questions that you co......Read More

19460 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Kevin Zentmeyer

Square Head of Product Marketing, Square Point of Sale • April 26

Mock GTM plans are typically done two ways in PMM interviews. One is a live question in the interview and the other is a project typically in the form of a PowerPoint. If it is a project, you should recognize this as an opportunity. If you want this role, and you should if you are applying, th......Read More

19290 Views

As a hiring manager, what do the best product marketing candidates have in common?

Kevin Zentmeyer

Square Head of Product Marketing, Square Point of Sale • April 26

The best product marketers have the following traits in common: 1) They are type A. All of them. 2) They have a growth mindset. There is no finished product product marketer. This role requires constant learning to succeed day-to-day and only people who enjoy the treadmill of non-stop skill bui......Read More

8486 Views

For someone looking to break into their first PMM role, what advise do you have for landing that first interview? How can one set themselves apart from other candidates who have held PMM titles before?

Kevin Zentmeyer

Square Head of Product Marketing, Square Point of Sale • April 26

I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement o......Read More

2058 Views

Credentials & Highlights

Head of Product Marketing, Square Point of Sale at Square