AMA: Twilio Former Sr Product Marketing Manager, Derek Frome on Messaging
September 5 @ 10:00AM PT
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How do you develop messaging that grabs attention in a crowded market?
We're in the sales development space and it's hyper competitive. It's hard to create messaging that cuts through the noise of all of our other competitors.
Ouster Vice President Marketing • 8y
I'm going to take a somewhat contrarian view on this and say that in order to really break through in a crowded market, it takes more than clever messaging (though that n...
1910 Views
8 requests
Ouster Vice President Marketing • 8y
Painted door tests are your friend here (google it). You could create two or three landing pages with different message variants, each of which leads to a "request access...
2514 Views
3 requests
Ouster Vice President Marketing • 8y
I'll take a more extreme position on this question. You're setting yourself up for failure by asking us how to "defend" your messaging. Instead, I'd ask you to listen to ...
1939 Views
4 requests
Ouster Vice President Marketing • 8y
To me, a solution is a prescriptive collection of products and features that solve a well-defined problem for your customer. A product is anything you could conceivably s...
3586 Views
9 requests