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Derek Frome

Vice President Marketing, Ouster
Derek Frome
Vice President Marketing, Ouster
Added August 25, 2021Published in Adventures In Messaging's

Video: Adventures in Messaging S02E05: With Derek Frome, Head of Marketing at Ouster

When it comes to category creation, success lies in intimately knowing your product and the market, and then getting creative with that knowledge. In this episode, Derek will get into detail about the category creation process he’s used in his past few roles, including his current company which just went public. He’ll also touch upon where to test your messaging, how to identify good versus bad feedback, and how to enable sales in a technical space that doesn’t follow the traditional top-down...more
Added July 18, 2017

Sharebird Answers: Derek Frome, Vice President Marketing, Ouster.io

Sharebird Answers:

Vice President Marketing
Ouster
Vice President Marketing at Ouster.io
At a previous company, we started by maintaining a wiki page for competitive intel that was the "single point of truth" for the sales team. Mike is correct when he says that at an early stage, CI is everyone's job and the PMM's job to QB the effort. I would suggest that a solid level of competiti...more
Added September 5, 2017Published in AMA's

AMA: Twilio Former Sr Product Marketing Manager, Derek Frome on Messaging

Twilio Former Sr Product Marketing Manager, Derek Frome

on Messaging

Vice President Marketing
Ouster
Vice President Marketing at Ouster.io
Painted door tests are your friend here (google it). You could create two or three landing pages with different message variants, each of which leads to a "request access" form. Depending on what your campaign is for, your message testing could be as simple as running it by product managers or ac...more
Vice President Marketing at Ouster.io
I'm going to take a somewhat contrarian view on this and say that in order to really break through in a crowded market, it takes more than clever messaging (though that never hurts). You have to position your product correctly and you have to prove that you are better. Now would be the time to in...more