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Added August 25, 2021 • Published in Adventures In Messaging's
Video: Adventures in Messaging S02E05: With Derek Frome, Head of Marketing at Ouster
When it comes to category creation, success lies in intimately knowing your
product and the market, and then getting creative with that knowledge. In this
episode, Derek will get into detail about the category creation process he’s
used in his past few roles, including his current company which just went
public. He’ll also touch upon where to test your messaging, how to identify good
versus bad feedback, and how to enable sales in a technical space that doesn’t
follow the traditional top-down...more
Added July 18, 2017
Sharebird Answers: Derek Frome, Vice President Marketing, Ouster.io
Sharebird Answers:
Vice President Marketing
Ouster
Vice President Marketing at Ouster.io
At a previous company, we started by maintaining a wiki page for competitive
intel that was the "single point of truth" for the sales team. Mike is correct
when he says that at an early stage, CI is everyone's job and the PMM's job to
QB the effort. I would suggest that a solid level of competiti...more
Added September 5, 2017 • Published in AMA's
AMA: Twilio Former Sr Product Marketing Manager, Derek Frome on Messaging
Twilio Former Sr Product Marketing Manager, Derek Frome
on Messaging
Vice President Marketing
OusterVice President Marketing at Ouster.io
Painted door tests are your friend here (google it). You could create two or
three landing pages with different message variants, each of which leads to a
"request access" form. Depending on what your campaign is for, your message
testing could be as simple as running it by product managers or ac...more
Vice President Marketing at Ouster.io
I'm going to take a somewhat contrarian view on this and say that in order to
really break through in a crowded market, it takes more than clever messaging
(though that never hurts). You have to position your product correctly and you
have to prove that you are better. Now would be the time to in...more