Derek Frome

To me, a solution is a prescriptive collection of products and features that solve a well-defined problem for your customer. A product is anything you could conceivably s...

Painted door tests are your friend here (google it). You could create two or three landing pages with different message variants, each of which leads to a "request access...

I'll take a more extreme position on this question. You're setting yourself up for failure by asking us how to "defend" your messaging. Instead, I'd ask you to listen to ...

I'm going to take a somewhat contrarian view on this and say that in order to really break through in a crowded market, it takes more than clever messaging (though that n...

Twilio, splunk, nginx, newrelic are good examples.

For sales messaging, I haven’t encountered anything better than “Command of the Message” which you can google.

+1 to that James and I'd add that targeting a specific type of business user can work if that business user has outsized influence relative to their title, e.g. software ...

Mike's answer is spot on. Since you've been laid off 5 times in 10 years though, I'll add one other thought. It's possible that you're focusing on outputs, not outcomes. ...

You're trying to figure out why they bought your product, what materials and conversations were most useful in their process, and setting them up for a case study down th...

In my opinion, this is the wrong question to be asking. A much better objective would be to aim for a promotion, not a pay raise. Of course, promotions carry pay raises, ...