AMA: Strava Former Product Marketing Lead, Lauren B. Parker, MBA on Consumer Product Marketing
December 20 @ 9:00AM PT
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👋 Lauren B. Parker
I'm thoughtful and loyal to my circle. I try to balance challenge with care, listening with heart and no judgement, and someone that people can call on to push them to grow while feeling safe and understood. Creative, strategic, and empathetic.
What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y
I’m a big believer in learning from others and real-life case studies that are current, so I use Reforge and PMA for workflow examples and heavily utilize their Slack com...
560 Views
3 requests
TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y
I’ve been under both the product org and the marketing org and there are pros and cons to each one. In my experience, the pros of being in the product org are that you ar...
466 Views
2 requests
TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y
I’ve been noticing a shift towards brand marketing and campaign management in the PMM space. More joint titles, more case studies around the brand being product and produ...
470 Views
1 request
TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y
In my experience, the best way to prepare for the interview is to be knowledgeable about the industry that you’re working in and how you can bring the customer’s needs an...
528 Views
2 requests
TextNow Product Marketing Lead | Formerly Uber, Strava, AAA • 2y
What a great question! I’ve seen more of the transition from PMM to PM, so I would love to ask you, what is driving you to look at the marketing side of the product coin?...
1091 Views
1 request