Lauren B. Parker, MBA

Sr. Product Marketing Manager, Strava

Content

How can PMs transition into PMMs? What skills are needed to make the transition?

Strava Sr. Product Marketing Manager • December 20

What a great question! I’ve seen more of the transition from PMM to PM, so I would love to ask you, what is driving you to look at the marketing side of the product coin? There are definitely transferable skills between the two, and depending on the company you’re interested in the PM technical ......Read More

587 Views

What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)

Lauren B. Parker, MBA

Strava Sr. Product Marketing Manager • December 20

In my experience, the best way to prepare for the interview is to be knowledgeable about the industry that you’re working in and how you can bring the customer’s needs and voice to the table in a way that only you can. Whether that means doing a little research into the industry so that you can u......Read More

409 Views

What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?

Lauren B. Parker, MBA

Strava Sr. Product Marketing Manager • December 20

I’m a big believer in learning from others and real-life case studies that are current, so I use Reforge and PMA for workflow examples and heavily utilize their Slack communities. Reforge has been helpful for knowledge sharing, making content readily available and downloadable. Reforge and PMA sl......Read More

408 Views

What trends and shifts is consumer product marketing experiencing?

Lauren B. Parker, MBA

Strava Sr. Product Marketing Manager • December 20

I’ve been noticing a shift towards brand marketing and campaign management in the PMM space. More joint titles, more case studies around the brand being product and product as the brand. Another shift I’ve noticed is that everything is B2C. Who your C is changes but B2B isn’t just about internal ......Read More

399 Views

How does the product marketing team's placement in the org chart (under marketing, product, etc.) effect your ability to influence the roadmap?

Lauren B. Parker, MBA

Strava Sr. Product Marketing Manager • December 20

I’ve been under both the product org and the marketing org and there are pros and cons to each one. In my experience, the pros of being in the product org are that you are deeply embedded into the product team, can get more insights into the planning process of the roadmap and how and why new ini......Read More