AMA: Stripe Former Marketing Team Lead, Krithika Muthukumar on Solutions and Platform Marketing
December 19 @ 10:00AM PT
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Thrive Capital Executive in Residence, Marketing • 6y
These terms are used so interchangeably these days—some may argue it’s not even worth separating them out. However, the challenges for each are slightly different and a n...
4197 Views
1 request
Thrive Capital Executive in Residence, Marketing • 6y
While you can have really compelling per-product pitches, the real challenge of selling a platform is getting prospects and customers to buy into a vision that unifying t...
6748 Views
1 request
Thrive Capital Executive in Residence, Marketing • 6y
When I was at Stripe, we offered upwards of a dozen products on our platform that go way beyond payments processing—from products for incorporation and billing management...
4700 Views
1 request
How can I start making a change in my organization to influence the roadmap based on consumer insights?
I am at a company where Product builds the roadmap without many insights from Marketing or research.
Thrive Capital Executive in Residence, Marketing • 6y
The only advice I can share is that customer insights (when shared in a clear and actionable way) are very hard to ignore. Survey users, talk to prospects, and bring cust...
4193 Views
1 request
How is your team making the transition from product marketing to solutions marketing?
Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?
Thrive Capital Executive in Residence, Marketing • 6y
Solutions can mean very different things for different companies. For example, Salesforce’s Health Cloud is an end-to-end product solution for their healthcare customers—...
5278 Views
3 requests