Stripe

Krithika Muthukumar

Marketing Team Lead

Stripe Marketing Team Lead, Krithika Muthukumar 
on Solutions and Platform Marketing

Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/ Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/ Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbazQuestions we cover on this episode:1.     Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2.     So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3.     How do you simplify technology like that? How do you understand it first of all, then how do you communicate it in a way that people will understand?4.     What were the challenges in the early days? What was your focus? Especially as the only marketer, how did you prioritize?5.     Tanya, you came in right as Stripe was hitting an inflection point of scale. How have you tackled that challenge and with the type of scale you all are at, what are the biggest challenges of your product marketing team?8.     [Tanya] With a developer product, does Stripe value marketing? How do you earn that seat at the table? 9.     What’s that next chapter of PMM at Stripe as you look ahead 2-3 years? 11.  What skills does it take to be successful as a PMM at stripe?12.  What’s your advice to other Product marketing leaders in industries that may be regulated or not that “interesting or sexy”?13.  What’s your outlook on the career of Product Marketing? Is it a good place to be right now?14.  What’s one nuance about the evolution of Product Marketing at a hyperscale company that you only know now because you understand it deeply?

Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe 

Connect with Krithika on <a href="https://www.linkedin.com/in/krithix/">Linkedin </a>here. Join Krithika on <a href="https://sharebird.com/profile/krithika-muthukumar-1">Sharebird!</a> Here you can find past AMA's and podcasts she's been featured in. Stripe is hiring! Check out career opportunities <a href="https://stripe.com/jobs/search?q=marketing">here</a>.<ol>
<li>Can you tell us a little bit about your role at Stripe?</li>
<li>Can you take us through your journey to product marketing?</li>
<li>How would you recommend finding a mentor?</li>
<li> How did you make the transition from product marketing leader to marketing leader? What was the journey</li>
<li>What has changed for you in an organizational sense since Covid?</li>
<li> Let's talk about your super powers!</li>
<li>Talking about multi-products - How do you influence the product roadmap in this world?</li>
<li> I LOVED the advice you gave at a panel we were on around scaling product launches when we were on a panel together - since you, at the time, were managing 100+ launches a year! How do you handle that?</li>
<li>What is the one thing that has been most important in growing your career? </li>
<li> How do you network? </li>
<li>How do you make sure you connect with people so you can share learnings / best practices? </li>
<li>Is there any other advice you have for women in product marketing? </li>
<li>How can people connect with you?</li>
</ol>

Krithika Muthukumar

Krithika Muthukumar

Podcast: Scaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika Muthukumar

Podcast: Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe

AMA: Stripe Marketing Team Lead, Krithika Muthukumar on Solutions and Platform Marketing

Stripe Marketing Team Lead, Krithika Muthukumar

on Solutions and Platform Marketing

When your platform does many things, how do you prioritize your messaging hierarchy?

what is the difference between portfolio vs platform vs ecosystem vs suite?