Krithika Muthukumar

VP of Marketing, OpenAI

Content

How is your team making the transition from “product” marketing to “solution” marketing? Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?

Krithika Muthukumar

OpenAI VP of Marketing • December 20

Solutions can mean very different things for different companies. For example, Salesforce’s Health Cloud is an end-to-end product solution for their healthcare customers—you sign up for Health Cloud, your dashboard says Health Cloud, you’re billed for Health Cloud, etc. There’s also companies tha......Read More

4204 Views

When your platform does many things, how do you prioritize your messaging hierarchy?

Krithika Muthukumar

OpenAI VP of Marketing • December 20

When I was at Stripe, we offered upwards of a dozen products on our platform that go way beyond payments processing—from products for incorporation and billing management to fraud prevention and managing corporate spending. To manage the growing complexity, we introduced the concept of Anchor Ten......Read More

3788 Views

How does Sales Enablement change when you go from selling a product to selling a platform?

Krithika Muthukumar

OpenAI VP of Marketing • December 20

While you can have really compelling per-product pitches, the real challenge of selling a platform is getting prospects and customers to buy into a vision that unifying their systems is going to be a force multiplier for their company. The value is that 1 + 1 > 2. In selling a platform, it’s impe......Read More

3741 Views

How can I start making a change in my organization to influence the roadmap based on consumer insights?

Krithika Muthukumar

OpenAI VP of Marketing • December 20

The only advice I can share is that customer insights (when shared in a clear and actionable way) are very hard to ignore. Survey users, talk to prospects, and bring customer insights to the product teams, even if they aren't solicited. I thought I'd share a recent example from Stripe: a few ......Read More

3247 Views

What is the difference between portfolio vs platform vs ecosystem vs suite?

Krithika Muthukumar

OpenAI VP of Marketing • December 20

These terms are used so interchangeably these days—some may argue it’s not even worth separating them out. However, the challenges for each are slightly different and a nuanced approach can change the type of impact PMM and your company can have. Here’s how I think about these: * Suite, portfol......Read More

2697 Views

Since payments are not like SaaS, where you are selling a subscription, how does your product marketing team define success?

Krithika Muthukumar

OpenAI VP of Marketing • December 20

For Stripe, we have a robust self-serve channel in addition to sold deals. Startups that start by processing very small amounts of volume can grow up to be quite big. Our long-term bet hinges on this cohort-based approach, so we prioritize both channels ~equally. Pageviews and impressions can be......Read More

2271 Views

Krithika Muthukumar

OpenAI VP of Marketing

Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe

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Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/ Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/ Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbaz Questio......more

Krithika Muthukumar

OpenAI VP of Marketing

Scaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika Muthukumar

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Connect with Krithika on Linkedin here. Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been featured in. Stripe is hiring! Check out career opportunities here. 1. Can you tell us a little bit about your role at Stripe? 2. Can you take us through your journey to p......more