Krithika Muthukumar
Head of Marketing, Retool
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Krithika Muthukumar
Head of Marketing
Scaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika Muthukumar
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Connect with Krithika on Linkedin here.
Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been
featured in.
Stripe is hiring! Check out career opportunities here.
1. Can you tell us a little bit about your role at Stripe?
2. Can you take us through your journey to p...more
Krithika Muthukumar
Head of Marketing
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
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Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/
Connect with Tanya Khakbaz here:
https://www.linkedin.com/in/tanya-khakbaz-a725732/
Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1
and https://sharebird.com/profile/tanya-khakbaz
Questio...more
Head of Marketing
While you can have really compelling per-product pitches, the real challenge of
selling a platform is getting prospects and customers to buy into a vision that
unifying their systems is going to be a force multiplier for their company. The
value is that 1 + 1 > 2. In selling a platform, it’s impe...more
Head of Marketing
For Stripe, we have a robust self-serve channel in addition to sold deals.
Startups that start by processing very small amounts of volume can grow up to be
quite big. Our long-term bet hinges on this cohort-based approach, so we
prioritize both channels ~equally.
Pageviews and impressions can be...more
Head of Marketing
The only advice I can share is that customer insights (when shared in a clear
and actionable way) are very hard to ignore. Survey users, talk to prospects,
and bring customer insights to the product teams, even if they aren't
solicited.
I thought I'd share a recent example from Stripe: a few ...more
Head of Marketing
We now offer upwards of a dozen products on the Stripe platform that go way
beyond payments processing—from products for incorporation and billing
management to fraud prevention and managing corporate spending. To manage the
growing complexity, we introduced the concept of Anchor Tenants at Strip...more
Head of Marketing
Solutions can mean very different things for different companies. For example,
Salesforce’s Health Cloud is an end-to-end product solution for their healthcare
customers—you sign up for Health Cloud, your dashboard says Health Cloud, you’re
billed for Health Cloud, etc. There’s also companies tha...more
Head of Marketing
These terms are used so interchangeably these days—some may argue it’s not even
worth separating them out. However, the challenges for each are slightly
different and a nuanced approach can change the type of impact PMM and your
company can have. Here’s how I think about these:
* Suite, portfol...more
Credentials & Highlights
Head of Marketing at Retool
Product Marketing AMA Contributor
Lives In Seattle, WA