Krithika Muthukumar

Krithika Muthukumar

Head of Marketing, Retool

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sharebird
Krithika Muthukumar
Head of Marketing
sharebird
Krithika Muthukumar
Head of Marketing
Krithika Muthukumar
Head of Marketing
While you can have really compelling per-product pitches, the real challenge of selling a platform is getting prospects and customers to buy into a vision that unifying their systems is going to be a force multiplier for their company. The value is that 1 + 1 > 2. In selling a platform, it’s impe...more
Krithika Muthukumar
Head of Marketing
For Stripe, we have a robust self-serve channel in addition to sold deals. Startups that start by processing very small amounts of volume can grow up to be quite big. Our long-term bet hinges on this cohort-based approach, so we prioritize both channels ~equally. Pageviews and impressions can be...more
Krithika Muthukumar
Head of Marketing
The only advice I can share is that customer insights (when shared in a clear and actionable way) are very hard to ignore. Survey users, talk to prospects, and bring customer insights to the product teams, even if they aren't solicited.  I thought I'd share a recent example from Stripe: a few ...more
Krithika Muthukumar
Head of Marketing
We now offer upwards of a dozen products on the Stripe platform that go way beyond payments processing—from products for incorporation and billing management to fraud prevention and managing corporate spending. To manage the growing complexity, we introduced the concept of Anchor Tenants at Strip...more
Krithika Muthukumar
Head of Marketing
Solutions can mean very different things for different companies. For example, Salesforce’s Health Cloud is an end-to-end product solution for their healthcare customers—you sign up for Health Cloud, your dashboard says Health Cloud, you’re billed for Health Cloud, etc. There’s also companies tha...more
Krithika Muthukumar
Head of Marketing
These terms are used so interchangeably these days—some may argue it’s not even worth separating them out. However, the challenges for each are slightly different and a nuanced approach can change the type of impact PMM and your company can have. Here’s how I think about these: * Suite, portfol...more
Credentials & Highlights
Head of Marketing at Retool
Product Marketing AMA Contributor
Lives In Seattle, WA