AMA: SurveyMonkey Director of Product Marketing, Mike Greenberg on Building a Product Marketing Team
October 1 @ 9:00AM PT
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SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
We have 9 product marketers split across two teams that collaborate closely. Broadly, my team of 5 (including me) is responsible for new product and feature GTM targeting...
2493 Views
2 requests
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
Product Marketing is great for growth because there are always new problem spaces to learn and GTM strategies to challenge us. I love building teams that are curious and ...
1245 Views
1 request
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
At a high level I would expect somebody in a PMM role to have a few years of relevant experience and be able to act as the internal product / domain expert for the market...
1104 Views
1 request
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
Great question. I’ve worked in and led PMM teams with a number of different structures throughout my career (and in different functional organizations: Product vs. Market...
931 Views
2 requests
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
When it comes to understanding product pipeline, the most effective thing I've done as a PMM leader is to nurture great relationships with our Product Management leads. W...
1186 Views
1 request
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
Vulnerable moment: I have never built a product marketing function from scratch! But I love this question, and as an experienced PMM who believes deeply in the value we a...
842 Views
2 requests
SurveyMonkey Director of Product Marketing | Formerly Apple • 1y
Congratulations on growing your Product Marketing team! Even with a team of two, there are a number of different ways you can consider structuring the team. The ‘north st...
830 Views
1 request