Mike Greenberg

This is probably one of the toughest problems we face as marketers. A lot of times, teams will look at a combination of leading quantitative indicators (clicks, conversio...

We have 9 product marketers split across two teams that collaborate closely. Broadly, my team of 5 (including me) is responsible for new product and feature GTM targeting...

The right team structure is going to be highly dependent on your business, so there's no one right answer. I've been on teams that have been organized by product, vertica...

Marketing fundamentals are the same whether your growth strategy is PLG or traditional outbound marketing (and the two are not exclusive!): you still need to understand y...

Product Marketing is great for growth because there are always new problem spaces to learn and GTM strategies to challenge us. I love building teams that are curious and ...

When it comes to understanding product pipeline, the most effective thing I've done as a PMM leader is to nurture great relationships with our Product Management leads. W...

My best advice here is not to skimp on establishing credibility: lead with something compelling that tells your pitch audience why they should listen to what you’re about...

At a high level I would expect somebody in a PMM role to have a few years of relevant experience and be able to act as the internal product / domain expert for the market...

As far as your approach to messaging, there’s probably more in common than there are differences in engaging B2C and B2B buyers (there are more differences in GTM strateg...

I'd describe positioning as how we want to be perceived in the market, and messaging as the customer-facing language that proves it. But in practice, I've rarely (if ever...