AMA: SurveyMonkey Former Director of Product Marketing, Sarah Din on Messaging
September 24 @ 10:00AM PT
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This really depends on your where you are as an organization, and what your overall goals are, but here are a few thoughts and ideas: If you are trying to move up-market...
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Great question! You can easily spend a lot of time on building the perfect messaging framework, but it can be useless if other teams, especially sales, do not understand ...
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The format that has worked for us to-date is segmenting users by functional roles / buyer personas and use cases. For example - Let’s say your product caters to both HR a...
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We are in the process of creating an internal messaging hub, where all of our messaging will live. This hub will be on our Confluence site (which is what we use as our in...
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If your leadership team understands the value of messaging, and how that can impact the success of an org, they will likely want to be involved without you having to ask!...
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What are different messaging processes that you do? And which ones work best to help team/stakeholders come to consensus faster?
A/B testing and spending on messaging research are ways that we can test out messaging, but if we don't have budget to do that, are there other ways to qualify it besides having team members or some stakeholders provide input and attempt to wordsmith until concensus is reached?
If you have differing opinions across your org, you definitely need to bring some data to the table. Testing is a critical part of developing successful messaging, and te...
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The first thing here is to make sure the research you are doing is done with the end goal in mind. Meaning, think of how you are going to deliver this messaging, what is ...
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You want your ICP to give you a good sense for all of the above. Its hard to give you specifics, because this will vary by org. We defined our ICP per product (we have ...
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This really depends on the size of your org. For a fairly small start-up, this might be an easier process since you likely have very few marketing channels you focus on. ...
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If I had to pick one thing, it is your core value proposition. Everyone should understand what your solution/benefit statement is. We use this format "We help you, so you...
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When: I like to think of testing in 2 stages. The first one is when you are just getting started and want to understand what are the big pain points you are solving for a...
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