AMA: SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on Self-Serve Product Marketing
January 9 @ 10:00AM PT
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👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
At SurveyMonkey, we had several false starts when first introducing our Enterprise sales motion (thinking back to my earlier years at the company in 2015-16). The main ch...
1080 Views
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What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Ooooh I'd challenge that if you have a sales team, self-serve PMMs should still be thinking about sales enablement when it comes to education around the features you're t...
897 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Here are several nuances (generalizations, not hard truths) to consider between self-serve and enterprise customers from a product marketing standpoint: Who they are: ...
939 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
My best advice for making sure the voice of the consumer is considered when product is developing their strategy and roadmap is to create forums for sharing consumer and ...
795 Views
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What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Typically the goal of user onboarding is to quickly realize value from your product and achieve some sort of usage goal associated with your product funnel. In the case o...
1066 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Ok, well, I work at SurveyMonkey so I'm a bit biased here. :) And I feel especially lucky to be a product marketer with the ability to survey the market and our customers...
1026 Views
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