AMA: SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on Storytelling
October 24 @ 9:00AM PT
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👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
There is a difference between having alignment on "what's different" between you and your competition and "what differentiates" you from your competition. The latter is r...
898 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
We went through a similar exercise when messaging our AI capabilities for SurveyMonkey (what we call SurveyMonkey Genius). Similarly, we have a lot of proprietary/technic...
826 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
I think marketers get too hung up about being perfectly unique snowflakes when it comes to messaging. If you think about a category with multiple competitors, there will ...
1009 Views
3 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
You can measure the effectiveness of product messaging in a few ways:Survey-based message testingIn-market A/B testingSales adoption, confidence, and win-ratesI'll go int...
869 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
To help you consistently tell better stories internally and externally at work, here are the top three storytelling frameworks I’d recommend:SCQA: Great for logical, clea...
1147 Views
3 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Not being able to use named logos is SUCH a common struggle with PMM & customer advocacy teams. There are some ways to still tell compelling stories & claims with...
794 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Note: I give a much more detailed answer on how we recently approached this at SurveyMonkey here: https://sharebird.com/h/product-marketing/q/what-strategy-do-you-use-to-...
1258 Views
2 requests