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Morgan (Molnar) Lehmann

AMA: SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on Storytelling

October 24 @ 9:00AM PST
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We will email you Morgan's answers to these questions after the event in case you can't make it.
What strategy do you use to ensure everyone internally agrees on what differentiates you from competition?
How would you craft messaging when your differentiator is extremely technical and proprietary? Think a proprietary algorithm that has been tweaked for a decade.
What is the process for personifying your brand when you want to make it the protagonist of your storytelling?
How differentiated can your messaging be in less than 15 seconds when attention is so low?
How do you measure the effectiveness of the story that you craft for your product?
What are some practical frameworks that you use to consistently tell better stories?
Can you share the final outputs from your storytelling efforts? (how many value props, how do they look like)
Please share an example of a failure when trying to shape a new narrative. What did you learn?
We have several competitors with similar offerings to us, what are PMM tips to help us stand out?
How do you infuse storytelling to build trust when you can't use named logos in customer stories?
How do you measure the success of your storytelling efforts?
How do you get alignment across the org in the story and messaging?