AMA: SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan (Molnar) Lehmann on Product Marketing Skills
March 19 @ 10:00AM PST
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SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan (Molnar) Lehmann on Product Marketing Skills
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • March 19
Messaging is a skill that takes time and effort to improve. And not everyone intuitively "gets it" when it comes to crafting great messaging. Here are 8 ways I'd recommend PMMs improve their messaging skills: 1. Talk to your customers: Get their lingo down. Talk to them in the same way ......Read More
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • March 19
I really like the term you used here: "data-informed". At SurveyMonkey, we strive to use the best data we have available to inform our decisions. But you don't always have data, so that's where a PMM's intuition comes into play. I'll also challenge you that it's not always hard "data" that you......Read More
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • March 19
We recently stood up our CI function at SurveyMonkey a couple years ago. Before then, competitive intel responsibilities were previously scattered and shared across the product marketing team. CI as a dedicated role is still growing, so you may find it challenging to find someone with a CI backgr......Read More
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What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?
I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • March 19
On your path from Sr. PMM to Director of Product Marketing, you may have a couple roles in between: * Lead PMM (sometimes called Principle PMM) which is typically the highest PMM level for individual contributors * Manager & Sr. Manager of Product Marketing, which would be your first peopl......Read More
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • March 19
My top tip for being successful in Product Marketing is getting close to the customer. Ways to get close to the customer: * Do your own customer interviews * Get your hands on as much customer research as possible (product research, user research, win/loss, NPS surveys, brand health res......Read More
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • March 19
When I think about scaling content creation (this could be sales decks, collateral, long-form content, etc), my best tactical suggestion is to create a self-service template. Here's an example: Several years ago, we had a process at SurveyMonkey for creating sales one-pagers that involved PMM ......Read More
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