AMA: SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan Molnar on Sales Enablement
December 19 @ 10:00AM PT
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👋 Morgan (Molnar) Lehmann
Hi! I lead Corporate Marketing at SurveyMonkey, which includes Product & Lifecycle Marketing, Communications, and Research. I got my start in marketing insights at Nielsen, and have been at SurveyMonkey for over a decade which is where I discovered my passion for product marketing. At SurveyMonkey, I've seen it all: pre-IPO growth-mode, going public, scaling our Enterprise motion, re-focusing on PLG, Private Equity ownership, M&A, rebrands, and more. I live in Redwood City, CA with my husband, 2 young children and golden retriever.
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
If you've worked with sales teams before, you know that there is no shortage of ideas they have for marketing ;) Here are a couple scalable forums we use to gather feedba...
821 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
To be hiring sales enablement at all, the sales team is likely a size where scaled processes & training is needed. There are likely marketing resources in charge of t...
774 Views
4 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
The best way to make the space for balancing larger, longer term strategic projects with reactive, transactional projects is through transparent roadmap planning.Some adv...
705 Views
4 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
I see it all the time! I am a researcher-turned-product marketer at a tech company in the research industry. When I joined SurveyMonkey, I started as a solution consultan...
684 Views
1 request
What is your approach to building, managing, and using competitive intel for product/ sales/ marketing strategies without dedicated resources?
For companies without dedicated resources for competitive intel/ analysis, how do you ensure its contribution to product development and/ or sales & marketing strategies? How should this be regularly practiced/ managed by PMMs?
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
We are lucky enough to have someone on our product marketing team dedicated to Competitive Intelligence today, but before she joined, this is how we approached it with sh...
1440 Views
2 requests
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
Ohhhh man, I've been here! I cringe thinking back to when I would help sales reps customize individual sales decks. Never again!I started to break free of this first by o...
1342 Views
1 request
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
There are several small ways to measure whether Sales is properly enabled: training quizzes, shadowing sales calls, 1:1 conversations with reps. But my favorite way to do...
710 Views
4 requests