AMA: SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan Molnar on Sales Enablement
December 19 @ 10:00AM PST
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SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan Molnar on Sales Enablement
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
There are several small ways to measure whether Sales is properly enabled: training quizzes, shadowing sales calls, 1:1 conversations with reps. But my favorite way to do this at scale is with sales confidence surveys. SurveyMonkey has a template you can get started with: https://www.surveymon......Read More
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
To be hiring sales enablement at all, the sales team is likely a size where scaled processes & training is needed. There are likely marketing resources in charge of things like content and collateral. There are likely already other resources on staff who can speak to the technical aspects of the ......Read More
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
The best way to make the space for balancing larger, longer term strategic projects with reactive, transactional projects is through transparent roadmap planning. Some advice for doing this well would be: * Gather inputs from your sales stakeholders as you begin planning. Especially from ......Read More
656 Views
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
If you've worked with sales teams before, you know that there is no shortage of ideas they have for marketing ;) Here are a couple scalable forums we use to gather feedback on enablement, content, collateral, and other marketing programs: * We have a "sales-suggestion-box" Slack channel. Our......Read More
630 Views
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What is your approach to building, managing, and using competitive intel for product/ sales/ marketing strategies without dedicated resources?
For companies without dedicated resources for competitive intel/ analysis, how do you ensure its contribution to product development and/ or sales & marketing strategies? How should this be regularly practiced/ managed by PMMs?
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
We are lucky enough to have someone on our product marketing team dedicated to Competitive Intelligence today, but before she joined, this is how we approached it with shared resources: * Our strategy team was in charge of broader market level analyses, while PMM produced research and conten......Read More
608 Views
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
I see it all the time! I am a researcher-turned-product marketer at a tech company in the research industry. When I joined SurveyMonkey, I started as a solution consultant with technical research methodology expertise. I was a subject matter expert that was brought in to "talk the talk" with pr......Read More
611 Views
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Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing • December 19
Ohhhh man, I've been here! I cringe thinking back to when I would help sales reps customize individual sales decks. Never again! I started to break free of this first by only saying 'yes' to requests that could help the ENTIRE team. For example, if there was a request for a slide that made sen......Read More
851 Views
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