AMA: Momentive Vice President, Product Marketing, Priya Gill on Influencing the Product Roadmap
June 30 @ 10:00AM PT
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What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Iterable Chief Marketing Officer • 4y
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HO...
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Have you found a good framework to communicate your product roadmap to customers?
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
Iterable Chief Marketing Officer • 4y
I would keep timelines directional but loose, but you need to include something to give customers an indication that you're continuously investing in your product(s) and ...
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Iterable Chief Marketing Officer • 4y
Funny enough, this was completely a Marketing led rebrand. Product roadmap didn't play a role in guiding the process because we already had the right set of products, we ...
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Iterable Chief Marketing Officer • 4y
Persistence? :) That's a tough one and something that I've experienced many times in my career. I've always approached that as a challenge that I strongly desire to overc...
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Iterable Chief Marketing Officer • 4y
The start of building a great working relationship is clearly showing the expertise and value that you uniquely bring into the partnership with Product. As a PMM expert, ...
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How do you know when you have enough solid information to put forward a product suggestion?
This ties into convincing teams that a feature or change is needed. What level of evidence or research is needed to show that a certain feature or requirement is a "must have" on the product roadmap. "The competitor has it" is not always justifiable evidence.
Iterable Chief Marketing Officer • 4y
You need to prove that there's market demand for it and that the customer is willing to pay for it. Or that it's a major cause of churn which clearly shows monetary impac...
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How do you define between a customer(s) want or request and a feature that is actually needed?
Customers may want many things, but it might not always be the right feature to implement. How do you decide this?
Iterable Chief Marketing Officer • 4y
If it's something that's truly needed, you will see many customers asking for the same thing. You can validate this by speaking to other customers or running a survey to ...
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