AMA: SurveyMonkey Vice President, Product Marketing, Priya Gill on Growth Product Marketing
November 28 @ 9:00AM PST
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SurveyMonkey Vice President, Product Marketing, Priya Gill on Growth Product Marketing
Top Questions
Priya Gill
SurveyMonkey Head of Global Marketing • November 29
In my opinion, there isn’t much overlap between PMM and Growth PMM, but the things that they need to know to power the work that they do is where there’s some overlap. From my perspective, there are two main areas of overlap: * Customer and market knowledge: Both teams require a deep understa......Read More
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Priya Gill
SurveyMonkey Head of Global Marketing • November 29
This really depends on the maturity of your product and/or stage of the company you’re working at. For example, early stage and scaling growth companies often have a strong emphasis on customer acquisition to build the user base quickly. If this is where you’re at, then this is where the majority......Read More
772 Views
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Priya Gill
SurveyMonkey Head of Global Marketing • November 29
I would disagree that Product Marketing is very qualitatively focused. I think the challenge that PMMs typically have is that they primarily influence or support the teams that drive impact towards specific KPIs. For example, the most typical KPIs are pipeline/revenue if it’s a product that can b......Read More
779 Views
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If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?
Priya Gill
SurveyMonkey Head of Global Marketing • November 29
The first thing I would do is ensure I have a solid understanding of my target audience and their needs, pain points, and expectations of the product. You can start by gathering feedback from your existing user base to identify areas for improvement and/or features that can enhance adoption. Surv......Read More
818 Views
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Priya Gill
SurveyMonkey Head of Global Marketing • November 29
It’s all about how you position your skills and your ability to learn quickly to fill the gaps. There are some aspects that are directly transferable and other skills that will need to be developed. For example, skills such as data analysis and customer/user knowledge are relevant to both roles. ......Read More
740 Views
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