AMA: SurveyMonkey Vice President, Product Marketing, Priya Gill on Growth Product Marketing

I would disagree that Product Marketing is very qualitatively focused. I think the challenge that PMMs typically have is that they primarily influence or support the team...

In my opinion, there isn’t much overlap between PMM and Growth PMM, but the things that they need to know to power the work that they do is where there’s some overlap.Fro...

The first thing I would do is ensure I have a solid understanding of my target audience and their needs, pain points, and expectations of the product. You can start by ga...

It’s all about how you position your skills and your ability to learn quickly to fill the gaps. There are some aspects that are directly transferable and other skills tha...

This really depends on the maturity of your product and/or stage of the company you’re working at. For example, early stage and scaling growth companies often have a stro...