AMA: Momentive.ai Vice President, Product Marketing, Priya Gill on Messaging
December 8 @ 10:00AM PT
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Iterable Chief Marketing Officer • 4y
As counterintuitive as this may sound, simple messaging isn’t always the way to go. It really comes down to your target buyer(s) and the set of messages that resonate wit...
979 Views
2 requests
Can you share your perspective and best practices for repositioning a mature, market-leading product?
We often talk about product messaging in the context of a new product launch.
Iterable Chief Marketing Officer • 4y
In many cases when you’re trying to reposition a mature, market-leading product, it’s because 1) you’re either trying to change your target market’s perception of your pr...
1185 Views
3 requests
Iterable Chief Marketing Officer • 4y
In the B2B space, getting Sales to fully adopt new messaging is almost always a challenge, especially for a product or service that has existed for quite some time. In ma...
1356 Views
3 requests
Iterable Chief Marketing Officer • 4y
There are 3 core areas that I ensure I have a solid understanding of before I create new messaging and positioning: Target buyer(s) & their pain points: Get a clear ...
1654 Views
3 requests
Iterable Chief Marketing Officer • 4y
SurveyMonkey ;) In all seriousness though, I leveraged SurveyMonkey in the past and of course, present for message testing, product name testing, product concept testing,...
1603 Views
1 request
What is the best product pitch (deck, video, one pager, website) you've ever seen/heard and what made it stand out?
I'm building out a product pitch deck and curious what common qualities there might be amongst the messages that really resonated with this community.
Iterable Chief Marketing Officer • 4y
This pitch deck is commonly sited as one of the best: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 And I’m not surprised to see that ...
2542 Views
2 requests
How do you measure the impact of product marketing in your company?
The demand gen teams can optimize pipeline, MQLs and costs per lead. The sales people work to meet their quotas. Marketing support completes tickets within a time window. What objective measures do we PMMs have?
Iterable Chief Marketing Officer • 4y
There are 3 that I primarily look at that PMM influences (not directly drives): Pipeline / Bookings (Demand gen / monetization efforts) Win rates (Sales enablement and c...
3951 Views
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Iterable Chief Marketing Officer • 4y
From a tool perspective, I've been leveraging Crayon to get up to date insights on our competitiors and shifts in the competitive landscape. Doing win/loss interviews is ...
1242 Views
1 request