AMA: TeamSnap Senior Director Consumer Product Marketing & Strategy, Rayleen Hsu on Influencing the Product Roadmap

This is definitely a tough one. It can definitely be hard to break through to a product team who is either unaccustomed to the PMM role or who is just not interested in P...

In my opinion, competitive intelligence is one of the most impactful ways product marketing can help inform product roadmaps and ensure your company has a differentiated ...

Regular check-ins with your product partners is a critical part of being an effective product marketer. If you don't know what big new initiatives are top of mind, when n...

I like to think about a dedicated customer research team or a hired 3rd party researcher as a huge boost to your research superpowers! In my experience, even when working...

There is a tremendous amount of research that you can get done with limited budget, it just requires taking initiative, being scrappy and prioritizing what research is go...