AMA: The New York Times Executive Director, Head of Product Marketing, Monty Wolper on Messaging
October 24 @ 10:00AM PT
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The New York Times Vice President, Head of Product Marketing • 2y
Positioning and messaging are different, but tightly intertwined. There hasn’t been a time where I’ve done one without the other. Positioning statements are an internal f...
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The New York Times Vice President, Head of Product Marketing • 2y
Message testing should take place during strategy development, and again when going to market. You can leverage qualitative methods to gather open ended feedback on messa...
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The New York Times Vice President, Head of Product Marketing • 2y
Lead with the why. Your messaging framework should be rooted in the positioning statement, which speaks to the problem you’re trying to solve, who you’re solving it for, ...
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The New York Times Vice President, Head of Product Marketing • 2y
The simple answer is never, but let’s talk about what this means in practical terms. The cadence at which you revisit your messaging varies case by case. How quickly is y...
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The New York Times Vice President, Head of Product Marketing • 2y
Feedback loops across various sources allow PMMs to learn what works, what doesn’t, and where we need to improve our message so it “hits home.” Continue leveraging the af...
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