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Monty Wolper

Monty Wolper

Head of Product Marketing & Customer Insights, Vimeo
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About
Previously at Dropbox, Squarespace, Intel

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Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
A strong VOC program has the potential to illuminate customer priorities before they become challenges, so consistency and accessibility are key. A few suggestions: * Dedicate a certain amount of your team’s time to this program, even if it’s as simple as committing to 1 customer interview o......Read More
857 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
When evaluating what products to prioritize, you’ll want to consider several factors: 1. Mission Alignment: Does this addition to the product portfolio support the company’s mission, and what you’re trying to accomplish? 2. Opportunity Size: What’s the TAM? Will this product expand the add......Read More
564 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
The first step here is often the most easily overlooked: understand the product team’s goals, so you can figure out how to position and prioritize your projects in a mutually beneficial way. Secondly, you’ll want to level set on the company strategy before honing in on the product roadmap in a pa......Read More
457 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
While the impact of shifts in company strategy and product roadmaps can materialize in similar ways day-to-day, the altitude at which they need to be addressed differs. In both cases, however, you’ll need to understand what’s at the root of the change. Most companies I’ve worked at set long-term ......Read More
425 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
Ideally, any roadmap shared with your sales team would be owned and presented by PMM. The sales team doesn’t just need to understand when a product will be released, but when they’ll be enabled to sell it effectively. PMMs can leverage release timelines to craft a market-ready roadmap based on th......Read More
396 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
As someone who didn’t start her career in product marketing and has since supported several internal transfers into PMM for perspective sharing and career growth, this question is near and dear to my heart. I can honestly say that some of the best PMMs I’ve hired and worked with have had very div......Read More
396 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
I’m so glad to have been asked this question, because I’ve been fortunate enough to lead teams through acquisitions at almost every company I’ve worked at. In order to effectively integrate the newly acquired company into yours, you’ll need to understand what drove the acquisition: was it a strat......Read More
388 Views
Monty Wolper
Monty Wolper
Vimeo Head of Product Marketing & Customer InsightsFebruary 16
In my experience, this is something we’ve done for Level 1 or Level 2 launches that involve dozens of stakeholders across various functions. The goal for these pre-mortems is really to anticipate pitfalls and increase project success, whether that’s simply by eliminating the fear around negative ......Read More
285 Views
Credentials & Highlights
Head of Product Marketing & Customer Insights at Vimeo
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Brooklyn, New York
Knows About Partner Product Marketing, Product Marketing Career Path, Product Launches, Multi-Yea......more