Monty Wolper

Monty Wolper

Executive Director, Head of Product Marketing, The New York Times
About
Previously at Dropbox, Squarespace, Vimeo, Intel

Content

Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
A strong VOC program has the potential to illuminate customer priorities before they become challenges, so consistency and accessibility are key. A few suggestions: * Dedicate a certain amount of your team’s time to this program, even if it’s as simple as committing to 1 customer interview o......Read More
2312 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
The first step here is often the most easily overlooked: understand the product team’s goals, so you can figure out how to position and prioritize your projects in a mutually beneficial way. Secondly, you’ll want to level set on the company strategy before honing in on the product roadmap in a pa......Read More
724 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
When evaluating what products to prioritize, you’ll want to consider several factors: 1. Mission Alignment: Does this addition to the product portfolio support the company’s mission, and what you’re trying to accomplish? 2. Opportunity Size: What’s the TAM? Will this product expand the add......Read More
721 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
While the impact of shifts in company strategy and product roadmaps can materialize in similar ways day-to-day, the altitude at which they need to be addressed differs. In both cases, however, you’ll need to understand what’s at the root of the change. Most companies I’ve worked at set long-term ......Read More
496 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
Ideally, any roadmap shared with your sales team would be owned and presented by PMM. The sales team doesn’t just need to understand when a product will be released, but when they’ll be enabled to sell it effectively. PMMs can leverage release timelines to craft a market-ready roadmap based on th......Read More
492 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
I’m so glad to have been asked this question, because I’ve been fortunate enough to lead teams through acquisitions at almost every company I’ve worked at. In order to effectively integrate the newly acquired company into yours, you’ll need to understand what drove the acquisition: was it a strat......Read More
477 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingOctober 24
The simple answer is never, but let’s talk about what this means in practical terms. The cadence at which you revisit your messaging varies case by case. How quickly is your product evolving? How crowded is the space in which you operate? Are competitors closing the gap between their product and ......Read More
465 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingOctober 24
Lead with the why. Your messaging framework should be rooted in the positioning statement, which speaks to the problem you’re trying to solve, who you’re solving it for, how you’re solving it, and why you’re uniquely positioned to do so. Once you’re clear on that, you can summarize  it in custome......Read More
462 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingFebruary 15
As someone who didn’t start her career in product marketing and has since supported several internal transfers into PMM for perspective sharing and career growth, this question is near and dear to my heart. I can honestly say that some of the best PMMs I’ve hired and worked with have had very div......Read More
457 Views
Monty Wolper
Monty Wolper
The New York Times Executive Director, Head of Product MarketingOctober 24
Feedback loops across various sources allow PMMs to learn what works, what doesn’t, and where we need to improve our message so it “hits home.” Continue leveraging the aforementioned qualitative and quantitative methods for message testing as channels for ongoing feedback collection as well. I’d ......Read More
457 Views
Credentials & Highlights
Executive Director, Head of Product Marketing at The New York Times
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Brooklyn, New York
Knows About Product Launches, Influencing the Product Roadmap, Customer Research, Stakeholder Man......more