Monty Wolper

A strong VOC program has the potential to illuminate customer priorities before they become challenges, so consistency and accessibility are key. A few suggestions: Dedi...

The first step here is often the most easily overlooked: understand the product team’s goals, so you can figure out how to position and prioritize your projects in a mutu...

I’m so glad to have been asked this question, because I’ve been fortunate enough to lead teams through acquisitions at almost every company I’ve worked at. In order to ef...

Ideally, any roadmap shared with your sales team would be owned and presented by PMM. The sales team doesn’t just need to understand when a product will be released, but ...

When evaluating what products to prioritize, you’ll want to consider several factors: Mission Alignment: Does this addition to the product portfolio support the company’...

While the impact of shifts in company strategy and product roadmaps can materialize in similar ways day-to-day, the altitude at which they need to be addressed differs. I...

Positioning and messaging are different, but tightly intertwined. There hasn’t been a time where I’ve done one without the other. Positioning statements are an internal f...

Message testing should take place during strategy development, and again when going to market. You can leverage qualitative methods to gather open ended feedback on messa...

Feedback loops across various sources allow PMMs to learn what works, what doesn’t, and where we need to improve our message so it “hits home.” Continue leveraging the af...

As someone who didn’t start her career in product marketing and has since supported several internal transfers into PMM for perspective sharing and career growth, this qu...