AMA: Atlassian Former Marketing Director (Trello), Jessica Webb on Influencing the Product Roadmap
December 8 @ 10:00AM PT
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Great question and I've thought about this a lot, I LOVE watching Product Managers work and think that the problems they tackle are super fascinating, that being said, I'...
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Over the years we've worked really hard to get PMMs a seat at the table when it comes to working with the predetermined product triad - Engineering Manager, Product Manag...
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
This is always a bit of a dance, I'd say we've fluctuated over time with being better at sharing things in advance vs. more so communicating a changelog of features we've...
962 Views
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Some of the best prioritization I've seen and been a part of is based on the ICE framework: Impact: what do we think this feature will do for our user-base, our metrics,...
1225 Views
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
It can be tough to get access to data sometimes depending on how your org or team is setup. Maybe you are small and don't have people dedicated to digging into this, mayb...
681 Views
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What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Bringing in information about trends in the market, what competitors are doing, and the most important thing - USER FEEDBACK! I have learned over the years that the best ...
1079 Views
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
One of the biggest things people get wrong when working remotely is accidentally forgetting to create space for human connection. It can be so easy to end up in a very tr...
997 Views
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
This is always tough, for Trello this was trello.com/templates, it's something we had thought about doing for a long time but we didn't want to be overly prescriptive abo...
1984 Views
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
This happens a lot, PMMs are brought in quite frantically once a team already has a very specific way of working and it's on the PMM to figure out how to slot themselves ...
2641 Views
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Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Building relationships with the right stakeholders. If you want to have any influence regarding the product roadmap you need to garner respect from the people who already...
1465 Views
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What's the best template for process organisation that you have used as a PMM bridging different company circles?
An example would be if you have a go-to step-by-step process that you rely on to:
- discover new business cases or customer insights
- go from a product idea to product messaging
- etc.
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
I definitely think the process when it comes to PMM life is very important. Especially for things like GTMs. One of my team's go-to resources is the Confluence Messaging ...
2178 Views
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If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
I'd start with the data! This may mean tapping your data analysts, marketing analysts, basically anybody who is knee-deep in the metrics. What I would do first is attempt...
2927 Views
1 request