
Jessica Webb Kennedy
Head Of Marketing, Tailscale
Content

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
This happens a lot, PMMs are brought in quite frantically once a team already has a very specific way of working and it's on the PMM to figure out how to slot themselves in. I think the first thing that needs to happen is to clearly delineate and articulate team members' roles and responsibilitie......Read More
1878 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
This is always tough, for Trello this was trello.com/templates, it's something we had thought about doing for a long time but we didn't want to be overly prescriptive about how people should use our product. That being said, we got a lot of inquiries about templates - and a LOT of other tools pro......Read More
1742 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • June 17
PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I think the most important thing to do is establish what does and doesn't exist - and where the biggest holes that can be plugged are. This can be a......Read More
1411 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
I'd start with the data! This may mean tapping your data analysts, marketing analysts, basically anybody who is knee-deep in the metrics. What I would do first is attempt to map out the funnel for the product in question (if this doesn't already exist) - figuring out how people get to your websit......Read More
1376 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
I definitely think the process when it comes to PMM life is very important. Especially for things like GTMs. One of my team's go-to resources is the Confluence Messaging House Template - I like this one because it really is essential for getting everyone on the same page about a product or featur......Read More
1301 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
Great question and I've thought about this a lot, I LOVE watching Product Managers work and think that the problems they tackle are super fascinating, that being said, I'm a marketer at heart. I think PMMs are lucky to be in a position where we get to work super closely with PMs but our jobs are ......Read More
1112 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
Some of the best prioritization I've seen and been a part of is based on the ICE framework: * Impact: what do we think this feature will do for our user-base, our metrics, our bottom-line. This is also a place to consider the size of the opportunity, is it going to impact your whole userb......Read More
1031 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • November 19
A great way to think about framing your messaging is by starting out with a short paragraph outlining who you are talking to and why they should care or need your solution/product. At Atlassian, we often start with these questions: Is this how you want your product or service to be represented? A......Read More
1014 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
Bringing in information about trends in the market, what competitors are doing, and the most important thing - USER FEEDBACK! I have learned over the years that the best way to get any sort of buy-in for roadmap planning is to come armed with real evidence. This includes existing user anecdotes b......Read More
901 Views

Jessica Webb Kennedy
Tailscale Head Of Marketing • December 9
This is always a bit of a dance, I'd say we've fluctuated over time with being better at sharing things in advance vs. more so communicating a changelog of features we've added over time. In my eyes, this often comes back to who owns this type of communication, and it can sometimes be a bit of a ......Read More
896 Views
Credentials & Highlights
Head Of Marketing at Tailscale
Formerly Atlassian (Trello), HubSpot, Lyft
Lives In Boston, MA
Knows About Consumer Product Marketing, Enterprise Product Marketing, Establishing Product Market......more