Jessica Webb Kennedy

PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I think the most impo...

A great way to think about framing your messaging is by starting out with a short paragraph outlining who you are talking to and why they should care or need your solutio...

I'd start with the data! This may mean tapping your data analysts, marketing analysts, basically anybody who is knee-deep in the metrics. What I would do first is attempt...

This happens a lot, PMMs are brought in quite frantically once a team already has a very specific way of working and it's on the PMM to figure out how to slot themselves ...

Great question and I've thought about this a lot, I LOVE watching Product Managers work and think that the problems they tackle are super fascinating, that being said, I'...

I definitely think the process when it comes to PMM life is very important. Especially for things like GTMs. One of my team's go-to resources is the Confluence Messaging ...

This is always tough, for Trello this was trello.com/templates, it's something we had thought about doing for a long time but we didn't want to be overly prescriptive abo...

I think there is a ton of value in having these teams work closely but separated into specific pods. As you noted, there are different skillsets here and they can be even...

As stated above, PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I th...

I see the PMMs job as connecting the product teams to end-users and to the market. PMMs have a pulse on what is going on competitively, what is trending, and brand percep...