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Jessica Webb Kennedy

Jessica Webb Kennedy

Head Of Marketing, Tailscale
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Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
This happens a lot, PMMs are brought in quite frantically once a team already has a very specific way of working and it's on the PMM to figure out how to slot themselves in. I think the first thing that needs to happen is to clearly delineate and articulate team members' roles and responsibilitie......Read More
1878 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
This is always tough, for Trello this was trello.com/templates, it's something we had thought about doing for a long time but we didn't want to be overly prescriptive about how people should use our product. That being said, we got a lot of inquiries about templates - and a LOT of other tools pro......Read More
1742 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingJune 17
PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I think the most important thing to do is establish what does and doesn't exist - and where the biggest holes that can be plugged are. This can be a......Read More
1411 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
I'd start with the data! This may mean tapping your data analysts, marketing analysts, basically anybody who is knee-deep in the metrics. What I would do first is attempt to map out the funnel for the product in question (if this doesn't already exist) - figuring out how people get to your websit......Read More
1376 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
I definitely think the process when it comes to PMM life is very important. Especially for things like GTMs. One of my team's go-to resources is the Confluence Messaging House Template - I like this one because it really is essential for getting everyone on the same page about a product or featur......Read More
1301 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
Great question and I've thought about this a lot, I LOVE watching Product Managers work and think that the problems they tackle are super fascinating, that being said, I'm a marketer at heart. I think PMMs are lucky to be in a position where we get to work super closely with PMs but our jobs are ......Read More
1112 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
Some of the best prioritization I've seen and been a part of is based on the ICE framework: * Impact: what do we think this feature will do for our user-base, our metrics, our bottom-line. This is also a place to consider the size of the opportunity, is it going to impact your whole userb......Read More
1031 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingNovember 19
A great way to think about framing your messaging is by starting out with a short paragraph outlining who you are talking to and why they should care or need your solution/product. At Atlassian, we often start with these questions: Is this how you want your product or service to be represented? A......Read More
1014 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
Bringing in information about trends in the market, what competitors are doing, and the most important thing - USER FEEDBACK! I have learned over the years that the best way to get any sort of buy-in for roadmap planning is to come armed with real evidence. This includes existing user anecdotes b......Read More
901 Views
Jessica Webb Kennedy
Jessica Webb Kennedy
Tailscale Head Of MarketingDecember 9
This is always a bit of a dance, I'd say we've fluctuated over time with being better at sharing things in advance vs. more so communicating a changelog of features we've added over time. In my eyes, this often comes back to who owns this type of communication, and it can sometimes be a bit of a ......Read More
896 Views
Credentials & Highlights
Head Of Marketing at Tailscale
Formerly Atlassian (Trello), HubSpot, Lyft
Top Product Marketing Mentor List
Lives In Boston, MA
Knows About Consumer Product Marketing, Enterprise Product Marketing, Establishing Product Market......more