AMA: Tremendous Head of Product and Corporate Marketing, Ambika Aggarwal on Establishing Product Marketing
April 9 @ 9:00AM PT
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Ironclad VP of Product Marketing • 2y
If you are the first PMM hire in a B2B company, you need to very quickly establish your charter/mission and socialize your team's priorities and the corresponding KPIs th...
680 Views
2 requests
Ironclad VP of Product Marketing • 2y
Being able to craft a compelling narrative for your product or solution that is targeted, differentiated, and drives urgency is one of the core skillsets of a PMM at any ...
998 Views
1 request
Ironclad VP of Product Marketing • 2y
Building your GTM plan is all about ensuring alignment and commitment across many different teams (Product, Design, Marketing, Sales, Enablement, CS, etc). Based on where...
469 Views
1 request
Ironclad VP of Product Marketing • 2y
I think the best way to do this is to try and get PMM experience and exposure at your current company. I've seen really successful content marketers and solutions enginee...
529 Views
1 request
When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?
We only have one product at HoneyBook but PMM does a lot of different things, ie, lifecycle marketing, research, competitive, feature launches, etc.
Ironclad VP of Product Marketing • 2y
For smaller companies and start-ups PMMs will inevitably wear lots of hats and play more of a full stack role. Once the company grows and scales the role becomes more spe...
465 Views
2 requests
Ironclad VP of Product Marketing • 2y
This is a really good question as PMM can sometimes be seen as the "last mile" release arm when really that is such a small fraction of the role. Establish and socialize ...
508 Views
2 requests
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Ironclad VP of Product Marketing • 2y
Product Marketing org structure varies depending on the size, stage of growth, and nature of your product (i.e multiple product, persona, ICP). Ultimately you want to mak...
1363 Views
3 requests
Ironclad VP of Product Marketing • 2y
As the Head of PMM for a startup that didn't have Product Marketing, you have three goals as your onboarding 1) Build a solid understanding of your industry, product, and...
2894 Views
2 requests
Ironclad VP of Product Marketing • 2y
Here's what I like to do when establishing (or reestablishing) the PMM function Conduct a listening tour with cross functional stakeholders Ask them the following types o...
1072 Views
4 requests