Ambika Aggarwal

PMM should absolutely own the narrative around the roadmap: what’s coming, why it matters, and how it connects to buyer/customer pain. But that narrative is crafted in pa...

Here's what I like to put into a positioning doc: 1. What market are we in ? How big is this market (TAM)? What's our serviceable obtainable market (SOM) ? 2. What does ...

As the Head of PMM for a startup that didn't have Product Marketing, you have three goals as your onboarding 1) Build a solid understanding of your industry, product, and...

In my experience it makes sense to reevaluate your customer segmentation in conjunction with your annual or half year planning in the context of your broader business goa...

This is a great question and one that generally takes refinement over time based on feedback from sales. Here's what you can do to make sure your competitive intel is be...

Market & customer research are critical to Product Marketing's ability to influence product strategy and build effective GTM. I'd say the following types of research ...

Start with your sales team’s pain points and your buyer’s decision process. Some of the most effective case studies and content my teams and I have built came from riding...

Market sizing, competitive & ICP - What does the market look like? Who are the competitors and who is your core ICP you want to go after? This includes verticals and...

I love this question because it's SO important to get early signals and validation that your messaging is headed in the right direction. Here are a few things I like to d...

The goal of competitive positioning is to own a space in the market that's yours by focusing on differentiated value. In order to fully be able to answer the question of ...