AMA: Triple Whale 🐳 VP of Marketing, Jenna Crane on Storytelling

There are two components to get alignment on here — the playing field, and the scores. With both, the first step is creating a feature/functionality matrix for your comp...

With any great messaging — but especially in this case — the key is articulating why this differentiator is valuable to your target audience. What standout outcomes does ...

I'm not sure if you're referring to internal attention or external attention, so I'll answer both. Internal attention The quickest way to have messaging ignored by key ...

One of the most critical times to tell a great story is your sales pitch. And for that, the classic is the old world / new world framework that Andy Raskin popularized: ...

There are two ways to stand out — what you say, and how you say it.What you sayThis is the core of positioning. Find your competitive differentiation, even though you may...