Jenna Crane

I'd recommend having on hand: Your story. Be prepared to give a brief walkthrough of your background and experience. I always like to see when someone has a strong narra...

My favorite question is "What would be your positioning statement for yourself as a product marketer?" I love that question because it shows me how comfortable they are ...

Cross-functional work is Product Marketing's middle name! PMM <> Sales Key deliverables: Pitch decks, enablement assets (internal resources like battlecards and ...

Courses, certifications, and books can definitely help transition into product marketing, but the best way to learn is by doing. I would see if there are side projects yo...

1. They didn't prepare. It's really hard to justify moving a candidate forward if they don't know basic details about our company, their answers lack details and depth, a...

Absolutely writing samples! I always ask for those. (As you can tell from my other answers, communication is something I care deeply about!) Case studies, landing pages,...

I explain it across 4 core responsibilities: Experts on our customers, products, and markets We find the right insights and turn them into strategy, and make the insigh...

I find that it depends on the scale of what I’m messaging. If it’s for a small project (a landing page, a video, etc.) I like to go with: Key message 3 supporting value ...

Make sure you talk about the process! That includes: What was the existing state when you started (i.e. messaging didn't exist, it did exist but it was falling flat / w...

Prep and practice! Prep your answers beforehand, have them on hand for reference if you need them. Practice by getting in more reps. Talking about yourself and your exp...