Surachita Bose

AMA: Twilio Head of Industry Product Marketing: Enterprise & Public Sector, Surachita Bose on Competitive Market Research

September 21 @ 10:00AM PST
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Twilio Head of Industry Product Marketing: Enterprise & Public Sector, Surachita Bose on Competitive Market Research
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Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 21
Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value casting. * Socialize: Schedule time (e.g. quarterly cadence) for “Lunch and learn” sessions that anyone across the org can join ...Read More
1258 Views
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Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 21
My bias is towards conducting in-house research first to establish the foundations and get crisp on the business subjective, research questions, target personas … what we need to learn, who are we targeting, and why. I’ve found that you can get a reasonable distance with a structured approach to ...Read More
1164 Views
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Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 21
Love this question and I’m often surprised by how underutilized customer research is within companies. The issue is that research takes time which explains why a lot of companies shy away from it. But the right intel can accelerate your business multiple orders of magnitude by informing - priorit...Read More
2280 Views
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What are your favorite platforms/vendors for facilitating customer research?
Quickly, accurately, reliably (particularly for smaller organizations and PMM teams)
Surachita Bose
Surachita Bose
Iterable Senior Director of Product MarketingSeptember 21
There are a gazillion tools (free ones if you’re budget-constrained) out there. The choice of tool is a function of what you’re looking to accomplish. But nothing beats sitting with the customer and listening to them. Some of the tools and platforms I keep going back to: * User Testing, Loop 11...Read More
2550 Views
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