AMA: Twilio Head of Industry Product Marketing: Enterprise & Public Sector, Surachita Bose on Competitive Market Research
September 21 @ 10:00AM PT
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👋 Surachita Bose
Hi all, my name is Surachita Bose. 👋
💼 Job: Senior Director of Product Marketing, Iterable. Formerly, Twilio, Uber, Intuit PMM
📍 Location: San Francisco, CA
🍦 Favorite ice cream flavor: Honey Lavender from Salt and Straw
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
Ah the cross-functional socialization challenge! I've answered this in another section but adding my two cents here again just given how critical this is for value castin...
1793 Views
2 requests
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
Love this question and I’m often surprised by how underutilized customer research is within companies. The issue is that research takes time which explains why a lot of c...
4802 Views
2 requests
What are your favorite platforms/vendors for facilitating customer research?
Quickly, accurately, reliably (particularly for smaller organizations and PMM teams)
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
There are a gazillion tools (free ones if you’re budget-constrained) out there. The choice of tool is a function of what you’re looking to accomplish. But nothing beats s...
5662 Views
2 requests
Iterable Fmr Senior Director of Product Marketing | Formerly Uber, Twilio, Intuit, Gates Foundation • 2y
My bias is towards conducting in-house research first to establish the foundations and get crisp on the business subjective, research questions, target personas … what we...
1260 Views
3 requests