AMA: New Relic Vice President of Product Marketing, Pallavi Vanacharla on Product Marketing Org and KPI's
May 27 @ 10:00AM PT
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👋 Pallavi Vanacharla
Pallavi Vanacharla is the SVP of Product Marketing at JFrog, prior to which she was the Interim CMO at New Relic. She has led marketing and Product Marketing functions at Twilio, Cisco (IoT/Jasper), and Intuit. She specializes in product/platform adoption, accelerating GTM strategy, and driving full-stack marketing for high-growth SaaS and cloud businesses.
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Promotions! A topic that's on everyone's mind. 😄 If you are just interested in the title, you can move to a smaller company and get the title today. Nothing wrong with it...
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What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
The short answer is 'it depends'.....let me explain... A product marketer, in my opinion, is like the CEO of a product. And just like a CEO, has to do whatever it takes t...
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What's the most reliable way to measure performance of intangible sales enablement (such as training, objection handling, trap setting)?
For instance, it's easy to jerry-rig performance to a one-sheeter that was sent in the course of a deal, but I'm having trouble finding ways to measure performance for intangible efforts that improve sales performance but isn't easily attributable to revenue.
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Not everything we do is measurable and this is especially true for PMMs. Unless there is a compelling reason to measure every aspect of sales enablement, I would not su...
1714 Views
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JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Love it! Excellent question. Here is the team culture I like to create, which frankly is applicable to any function. But, at the end, I will provide some cultural traits ...
820 Views
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JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Let me ask you a question: What are the top 3 reasons people join, stay or leave companies? Answer... Company (culture, potential, growth) Job (fit, growth potential and...
773 Views
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JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Let me answer a slightly different question, the one that does not get asked often - what are the biggest mistakes you have made and what did you learn from them? I have...
2159 Views
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How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Good question. I am sure you have heard this statement many times - “PM and PMMs are like two sides of the same coin”. It’s absolutely true, and work wise I see the roles...
1538 Views
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What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Est...
10084 Views
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