Here is what has worked for me in the past. This pace below is relevant for
smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30
DAYS Goal: Es...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Most Relevant
Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
The short answer is 'it depends'.....let me explain... A product marketer, in
my opinion, is like the CEO of a product. And just like a CEO, has to do
whatever it tak...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Promotions! A topic that's on everyone's mind. 😄 If you are just interested in
the title, you can move to a smaller company and get the title today. Nothing
wrong with...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Good question. I am sure you have heard this statement many times - “PM and PMMs
are like two sides of the same coin”. It’s absolutely true, and work wise I see
the ro...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Let me answer a slightly different question, the one that does not get asked
often - what are the biggest mistakes you have made and what did you learn from
them? I ha...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Not everything we do is measurable and this is especially true for PMMs. Unless
there is a compelling reason to measure every aspect of sales enablement, I
would not ...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Love it! Excellent question. Here is the team culture I like to create, which
frankly is applicable to any function. But, at the end, I will provide some
cultural trai...Read More
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Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 28
Let me ask you a question: What are the top 3 reasons people join, stay or leave
companies? Answer... Company (culture, potential, growth) Job (fit, growth
potential a...Read More
Vice President Product Marketing at New Relic
Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio
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How do we become product marketers? Pallavi shares her extensive background in
marketing and how she’s evolved to lead all marketing functions at a quickly
growing company. She also shares her take on the 80/20 rule, how to structure
your team, and achieve KPI’s. You’ll also hear why she values h...more
Credentials & Highlights
Vice President Product Marketing at New Relic
Formerly Twilio, Cisco, Intuit
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco
Knows About Consumer Product Marketing, Product Launches, Brand Strategy,
Product Marketing Soft ...more