Pallavi Vanacharla

Pallavi Vanacharla

Head of Marketing, IoT, Twilio

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Pallavi Vanacharla
Head of Marketing, IoT
Pallavi Vanacharla
Head of Marketing, IoT
Let me answer a slightly different question, the one that does not get asked often - what are the biggest mistakes you have made and what did you learn from them? I have seen many successes in my career, but they were made stronger from the lessons I learnt (from my mistakes). Here are 3 mistake...more
Pallavi Vanacharla
Head of Marketing, IoT
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Establish credibility and define your goal and priorities Key tasks: * Build relationships with key stakeholders and understand...more
Pallavi Vanacharla
Head of Marketing, IoT
Good question. I am sure you have heard this statement many times - “PM and PMMs are like two sides of the same coin”. It’s absolutely true, and work wise I see the roles to have a Venn diagram. There are things each team leads and drives by themselves and then there are overlap areas. The over...more
Pallavi Vanacharla
Head of Marketing, IoT
Let me ask you a question: What are the top 3 reasons people join, stay or leave companies? Answer... 1. Company (culture, potential, growth) 2. Job (fit, growth potential and salary) 3. Manager (leadership qualities, chemistry, trust, etc.) The first is mostly not in your control. You are ...more
Pallavi Vanacharla
Head of Marketing, IoT
Love it! Excellent question. I always hire the best, so the usual cultural suspects such as passion, drive, skills, talent are a given. Beyond those, below is the team culture I like to create, which frankly are applicable to any function. But, at the end, I will provide some cultural traits tha...more
Pallavi Vanacharla
Head of Marketing, IoT
Not everything we do is measurable and this is especially true for PMMs.  Unless there is a compelling reason to measure every aspect of sales enablement, I would not suggest you do so.   But if you must, then for most things, a simple survey to the sales org is best. Ask them how useful a ...more
Pallavi Vanacharla
Head of Marketing, IoT
The short answer is it depends. Let me explain...  A product marketer, in my opinion, is like the CEO of a product. And just like a CEO, has to do whatever it takes to make the company (in this case product) successful. Hence, she/he should be measured on what is relevant and what matters in t...more
Pallavi Vanacharla
Head of Marketing, IoT
Promotions! A topic that's on everyone's mind. 😄 If you are just interested in the title, you can move to a smaller company and get the title today. Nothing wrong with it, go for it! And in fact, it may help you gain more experience/skills as well. If you are interested in moving up the ladder ...more
Credentials & Highlights
Head of Marketing, IoT at Twilio
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco
Work with Pallavi