AMA: Discord Head of Marketing, Mike Polner on Consumer Product Marketing
December 12 @ 10:00AM PT
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What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
I think the two you mention are solid. Thinking outside of just PMM workflows, in general PMMs need to be extremely tight with the customer and have really strong busines...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
This is a great question. I would zoom out and think more holistically about how to approach career advice and what I tell people looking to get into Product Marketing ov...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
I touched on this a bit above - I started my career in B2B and learned really valuable lessons before moving more deeply into B2C. I think Marketing is evolving so quic...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
I think Growth Marketing in tech is actually super applicable to Product Marketing on the consumer side. Most of the PMMs I've hired have actually come from growth / perf...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
When I was at Uber Eats, we separated PMM responsibilities down by audience. Some PMMs worked only on Consumer and some only on Restaurant for example. In a three-sided m...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
Great question. I would first caveat that this is something we're always working on, so if you haven't figured it out yet, don't worry, goal setting, responsibilities, an...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
Love this question and something I had to do a ton when I first got to Eats and everybody was like - hold on, what is Product Marketing? I talk a lot about internal mar...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
Budget is earned, not given. Align to a top-level business goal or objective that's critical, start small with an experiment, measure it, and prove your value. Make it ...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
I think there has been a massive shift in just the awareness and momentum around Consumer Product Marketing overall. When I joined Uber Eats as the first Consumer PMM whe...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
In general, I don't really think "background" is that important. To me, background does not = skills. I hire for signal on skill and not for whether or not somebody has d...
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
In my career path I've looked for a few things and created a few career principles... 1. Finding growth industries that will be more important in the next 3 - 5 years giv...
2567 Views
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 6y
Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :) In general, you have to identify what you’re...
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