AMA: Uber Eats Former Head of US&CA Marketing and Global Product Marketing, Francisco Bram on Messaging

These are the top 3 best practices I recommend: 1. Include Include the regional marketing leaders or regional general managers (depending on the size of your company) ear...

The best way to handle products that are ever changing is to build a solution centric narrative. If you build your narrative around solutions or customer-centric needs, ...

Experimentation is a critical factor in the success of your story. Because the pace of change is accelerating, user needs and mental models today may greatly differ from ...

Great question. I believe in data-driven market insights as a foundation for your channel strategy. I always start the assumption that the market is heterogeneous, and th...

Because Product Marketing can encompass a variety of different roles and responsibilities depending on your organizational structure and company size, I haven’t found a g...

I think you need to experiment and test your messages throughout the go-to-market planning phase, marketing research and development of your value proposition. We use mul...

I find that the best way to get everyone aligned is to include them early in the marketing research and user insights phase. This will help set a baseline for what the na...

Data insights is a critical component of what I like to call “Evidence-based Marketing”. I like to use 3 types of data insights: User Research, Market Research, and Custo...

It all depends on your intent, your market and your business operational setup. With regards to intent, you can use competitive information to inform your unique and diff...

I believe in promoting a very collaborative environment where the best information is always shared and used to inform the different workstreams. At Uber we create one so...

I love this question. Over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”....