AMA: Udemy Former Director of Product Marketing, Grace Kuo on Sales Enablement
June 17 @ 10:00AM PT
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I'm new to Sales Enablement and I'm curious how heavy-handed my approach should be. How much input does Sales expect from me, and what are some things that the sales team should be doing on their own?
(For instance: pitch decks, collateral, competitor research, FAQs, etc.)
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
Hello! From a PMM perspective, Sales input is critical to a successful SE strategy. They know the needs of their team so they can help SE prioritize and focus. Usually fi...
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Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
Great question! In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and s...
1048 Views
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Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
This is always a fun topic! Here are some approaches I've taken in the past: Using a collateral tracker like Highspot (you can see # of views, # of times it's been se...
457 Views
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How do you navigate sales enablement at a startup that serves multiple sectors of the market and has limited resources?
We are moving upstream from working with executive search firms and recruitment agencies to working with in-house enterprise and MM companies. Each type of firm needs the software for recruitment purposes, but each has different pain points and feature interests within the platform
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
Prioritize the top sectors - pick 2-3 and then build a playbook you can replicate. I would also say, set realistic expectations with your GTM teams so they understand you...
505 Views
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