Communities
Sign Up / Sign In
AMA: Udemy Former Director of Product Marketing, Grace Kuo on Stakeholder Management
March 5 @ 10:00AM PST
View AMA Answers
Udemy Former Director of Product Marketing, Grace Kuo on Stakeholder Management
Top Questions
Do you have a messaging template/worksheet/framework that you like to use?
Always on the lookout for the best ways to really drive messaging home to internal stakeholders.
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a specific launch or initiative, but you can't expect internal stakeholders to be the same. To help drive messaging home, set the r......Read More
1778 Views
3 requests
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
Great question and something I deal with on the daily! Ad-hoc requests: * Set expectations: Be clear with the requestor on timelines (why you can't get to it immediately, etc.) and try to let them know when you can get to it. * Gauge importance of the request. If it's HIGH priority fo......Read More
824 Views
1 request
Do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) being a product marketer to fully comprehend your work and excel?
Product Marketing is such a cross-functional role.
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
A RESOUNDING YES! (And by dippin your toes, I mean understanding their function and collaborating - not try to run their show. Let the subject matter experts do their thing, but make sure you are integrated in their planning and ensure these teams are working together.) I believe in order to t......Read More
739 Views
2 requests
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted) feedback to your PMs, Designers, Engs. Get to know them first and understand the background of the project/product so that yo......Read More
827 Views
1 request
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
Have a plan...and SHARE IT. 1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meetings etc. So that it shows you have a plan and are top of the launch. This should happen during development, beta, pre-launch, ......Read More
1273 Views
3 requests
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. When you share your framework, be clear on how to use the messaging, and for whom the messaging is created for. i.e. Whenev......Read More
1802 Views
3 requests
Have you found a good framework to communicate your product roadmap to customers?
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully) the things they've been asking for is coming. Give them a high level understanding on strategy and focus. 2. Messagi......Read More
897 Views
2 requests
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
My favorite blogs / podcasts aren't necessary focused on Product Marketing, but business & product in general. I think it's important to have a holistic approach to Product Marketing, so that means listening/reading about Product, Demand Gen, Marketing, Business, etc. Podcasts: Masters ......Read More
915 Views
3 requests
Grace Kuo
Chan Zuckerberg Initiative Product Marketing • March 5
Great question. Because your resources are limited, you have to focus on the high priority items and bring visibility into what you do! 1. Classify your launches: We use the classification of A, B, C, and X. A's and B's require PMM attention 100%! Work on high priority launches 2. Evangelize......Read More
959 Views
3 requests
Upcoming AMA's
Show All