AMA: Udemy Product & Instructor Marketing, Director, Dee Dee Wolverton on Market Research
December 15 @ 9:00AM PT
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Udemy Product & Instructor Marketing, Director • 4y
Yes! We can and we do - surveys, interviews, localization checks, experimentation, and instructor advisory boards. Some of these are a heavier lift than others, so it’s ...
820 Views
1 request
Udemy Product & Instructor Marketing, Director • 4y
Ideally, in everything :) Product Marketers should aim to approach our work from the perspective of the consumer, and frequently bring that view into internal conversatio...
1534 Views
3 requests
How often do you talk to customers, or do qualitative + VOC research?
Is it continuous or at specific campaigns?
Udemy Product & Instructor Marketing, Director • 4y
The language of love at Udemy is Data. As such, we're always looking for more, and consumer insights are a constant. Research is conducted on an ongoing basis by our incr...
719 Views
2 requests
Udemy Product & Instructor Marketing, Director • 4y
A market analysis is complex: there are many (many) different things that make up a market, and it can easily become a sociological discussion - especially as you see sim...
688 Views
1 request
Can you share your experience about segmentation and personas definition?
I'm so sure it is so important for good products being focus on an addecuate segmentation or undestand personas, but what do you consider are the steps or the best process for getting a good segmentation?
Udemy Product & Instructor Marketing, Director • 4y
We think about this as a layered approach, of which time is an important consideration. Here are some ways to think about the differences: Jobs To Be Done (JTBD): Essent...
1903 Views
2 requests
Udemy Product & Instructor Marketing, Director • 4y
Tactically, you can apply the learnings in pretty much any way - from sourcing to targeting. However, in many case, you'll want to make sure other teams are aware of this...
725 Views
1 request
Udemy Product & Instructor Marketing, Director • 4y
Always assume best intent. Start there. Often times people want to help, but there are other things going on; there may be nuances you have not yet considered which your ...
588 Views
2 requests